Daniel Z.

PRODUCT DESIGN + REVENUE SYSTEMS $300K+ earned on Upwork across 100+ projects. I design SaaS, web and mobile products, conversion-focused websites and funnels, and the ads, tracking and CRM that turn traffic into revenue. Most projects lose performance in the handoffs between strategy, design, funnel, tracking and acquisition. Because I work across these layers, every decision stays tied to the same business goal instead of being optimized in isolation. ━━━━━━━━━━━━━━ SELECTED RESULTS ━━━━━━━━━━━━━━ • Automotive platform: 1,000+ new users in 10 days, cost per user from $15 to $1 • E-commerce: 515 qualified leads in 16 days, cost per lead from $12 to $2.20 • B2B agency: 78 booked sales calls in 7 days, cost per call from $105 to $23 Industries: SaaS, AI products, service businesses, e-commerce, education, travel, marketplaces and lead generation. ━━━━━━━━━━━━━━ WHAT I CAN HELP YOU WITH ━━━━━━━━━━━━━━ 01 · SaaS & Product UX/UI • SaaS and web applications • Mobile apps • Dashboards and internal tools • User flows and product architecture • Wireframes and prototypes • Design systems • Figma developer handoff • Activation, onboarding and subscription flows Need it built too? I work with a development partner on web apps, mobile apps and SaaS (Next.js, React, Node.js, Flutter, React Native), so a project can go from design to launch without changing teams. 02 · Conversion Websites & Landing Pages • Landing pages and sales pages • Marketing websites • Funnel UX/UI • CRO-focused redesigns • Mobile optimization • Conversion copy structure • Figma → Webflow / Wix / Framer / Custom Code builds Every page is built around the questions a visitor needs answered before they book, buy or sign up. The design makes those answers easy to find. 03 · Marketing Strategy & Funnels • Market and competitor research • Audience and buyer research • Positioning and messaging • Offer architecture and value ladders • Funnel architecture and customer journeys • Acquisition strategy and unit economics • 90-day growth roadmaps Strategy defines what should be built, tested and measured before money is spent executing it. 04 · Paid Acquisition & Creative • Meta Ads • Google Ads (with a partner specialist) • Lead-generation campaigns • Campaign testing and optimization • Static ad creatives • UGC-style and performance video editing • AI-assisted ad creative • Hooks, angles and testing concepts Ads and landing pages are built from the same offer and message, so what people see after the click matches what made them click. 05 · Tracking, CRM & Automation • GA4 / GTM • Meta Pixel / CAPI • CRM architecture and lead routing • Email/SMS follow-up • Booking flows • GoHighLevel / HubSpot The goal is to trace what happens from the first click or product interaction to the actual business outcome. ━━━━━━━━━━━━━━━ COMPLETE REVENUE SYSTEMS ━━━━━━━━━━━━━━━ If the problem is bigger than one deliverable, I can own the complete acquisition system: Strategy → Offer → Funnel → Website → Tracking → CRM → Creative → Paid Traffic → Leads/Sales Instead of coordinating separate strategists, designers, funnel builders and media buyers, you get one operator connecting the decisions across the entire customer journey. A project can start with one specific need, like UX/UI, a landing page, a funnel, strategy or paid acquisition, and expand only if the business actually needs more. WHY CLIENTS HIRE ME • Business-first thinking: every design and marketing decision is tied to a number you care about, like leads, sales, activation or cost per customer • Product + growth in one person: the person designing your product also understands how you’ll acquire and convert users, so you don’t need a second specialist to fix the gaps • Strategy + execution: I define what should happen and build the assets to make it happen • Direct communication: you work with the person making the strategic and design decisions, not an account manager WHO I WORK BEST WITH • SaaS & AI products: product UX/UI, activation, onboarding and trial-to-paid • Startups & founders: MVP/product design, conversion websites and go-to-market • High-ticket services, coaches & experts: offers, funnels, booking systems and paid acquisition • Lead-generation & local businesses: conversion websites, CRM flows, tracking and paid ads • Digital products & e-commerce: conversion design, creative, funnels and lifecycle improvements HOW I WORK I start with the business or product problem, not the software. First we understand what users or customers are doing today, where they drop off and what outcome actually matters. Then we build only what is needed to change that outcome. Product projects: user flows before polished screens. Conversion projects: offer and message before visual decoration. Growth projects: tracking before scaling. If you already have a product, Figma file, website, funnel or campaign, send it with a short description of the problem