Jarret W.

Do you want a Google Ads manager who treats your money like it's their money? Well, after 6 years of managing lead generation campaigns across various industries, I realized that this is what makes me different... 💸It's In My Best Interest for You to Succeed💸 Simply put, my success as a freelancer is directly tied to the performance of the campaigns I build and manage for my clients. When your campaigns are profitable, you're more likely to work with me again or even refer me to someone who needs help. This is why I'm OBSESSED with generating quality leads for my clients. My mission is to maximize quality conversions, lower cost per conversion, and increase ROAS. Sometimes quality leads come immediately, but sometimes campaigns don't perform well on the first try. If you're having trouble getting quality conversions from your campaigns, then let's chat. It can be endlessly frustrating when you feel like you're doing everything right, but are not getting quality leads. Trust me - I've been there. Whenever I launch a new campaign, I'm eager to see it net strong results. 🕵️My Auditing Process🕵️ There are many things that can prevent a campaign from generating quality leads. I thoroughly enjoy solving these mysteries. Some things I will look at immediately include but are not limited to: ► Conversion Tracking - Is this set up properly? Are you optimizing for the lowest action in the marketing funnel? For example, phone calls with a duration or form submissions? ► Landing Page - is your landing page truly optimized for conversion? Are CTA's clear and above the fold? Does the content of the page align with keywords you're bidding on? Does it give visitors the information they want? ► Bidding Strategy - Are you leveraging a conversion-based bidding strategy? Generally with the right tracking in place, target-cost-per-acquisition (TCPA) is best for lead generation. ► Campaign Structure - are all of your ad scores "Good" or "Excellent"? ► Location Targeting - Are your locations set to "presence" or "interest"? If targeting your service area, is that made clear to customers on your landing page? ► Ad Copy - Do your ads stand out? Do they speak to your target audience effectively? ► Ad Extensions - Are you leveraging all appropriate ad extensions effectively? ► Negative Keywords - What search terms are your keywords actually generating? Is there low quality traffic that can be removed with negative keywords? ► Brand vs Generic Keywords - How much are you spending on brand? Can you upload a list of your existing costumers to prevent existing customers from seeing and clicking your brand ad? (Not available in healthcare) ► Google Display Audience Targeting - Are you structuring your campaigns in a way that makes it easy to identify low-performing audiences? Are you leveraging custom audiences, such as keyword-based audiences? 📖Industries I Have Experience In📖 - Healthcare - Financial services - Service-based contractors - Moving and storage - Real estate - Education services - Manufacturing - Auto repair and related services - Employee recruitment 🚀What I Do🚀 Google Ads Suite: Search, Display, Discovery, YouTube ✔ Account Set Up - Conversion Actions, Location / Audience Targeting, Keyword Research, Bid Setting, Extensions and Ad Creation ✔ Continuous Optimization Of - Landing Pages, Campaign Structures, Negative Keywords, Bids, Audiences, Keywords, and Creative ✔ Reporting - Looker Studio Dashboard (See Portfolio for Examples) ✔ Campaign Audits ✔ Consultation Services 🛠️Tools I Use🛠️ • Google Analytics (Conversion Tracking & Website Insights) • Google Tag Manager (Event Tracking) • Google Data Studio (Reporting) • Hotjar (Heatmaping / UX Design) • SEM Rush & Keywords Everywhere (Keyword Research) 🎯 If you're interested in taking your Google ads campaigns to the next level, then please send me a message to schedule a free 30-minute call.