Gaurav D.

I make your numbers trustworthy, then use them to grow conversion. Clean GA4 event tracking, A/B tests I build and run myself, and automated reports that reach you every morning. 15+ years across engineering, analytics and product. I'm Director of Data Platforms & AI Products at a European streaming platform with 20M monthly users, promoted from Senior PM to Director in five years. I own tracking, CRM, experimentation, recommendations and AI products. Before that, I led analytics and optimisation at Optum (UnitedHealth Group) and Vodafone. I've written certification exam questions for Adobe Analytics and Adobe Target. Results - $15M recovered by finding a silent checkout redirect loop (Vodafone) - 50+ A/B tests at Optum, with a 47% average engagement uplift - 10 A/B tests on a 50-60M-account healthcare login at a 60% win rate, with no health data exposed - 56% and 29% conversion lifts from two e-commerce A/B tests ($21.5K added revenue) - Recommendation click-through lifted from 5% to 25% for low-activation users - +24% top-of-funnel conversion in 12 months - CRM drives 17% of monthly video views after a Braze rollout - 700K subscribers migrated to Stripe Billing (EUR 4.9M ARR); EUR 220K recovered from failed payments - 30-40% inflated app metrics found and fixed across 19.5M users - $1M+ in data costs avoided by rebuilding a 1B-events-a-month tracking pipeline, with 100% schema compliance - $90K a year saved with agentic AI workflows - 90%+ consent opt-in across Germany, Austria and Switzerland, fully GDPR compliant What I do - Product analytics: event taxonomy, tracking plans, data layers, funnels, cohorts, activation and retention analysis, KPI and measurement plans - CRO and experimentation: funnel audits, hypotheses, test design and sample sizing, A/B tests in VWO, Optimizely and Adobe Target - Tracking and data quality: GA4, Adobe Analytics and Mixpanel implementations, GTM (web and server-side), Adobe Launch, Tealium, Segment and CDP setup, QA and data-quality audits - Revenue truth: reconciling analytics with Stripe, bookings and CRM data - Automation and reporting: n8n and API workflows, BigQuery, Looker Studio dashboards, automated daily and weekly reports, anomaly and freshness alerts, AI summaries with guardrails, plain-English metric guides - Lifecycle and CRM: Braze journeys (push, in-app, email), segmentation and audiences, churn reduction - Mobile attribution: Adjust (AppsFlyer works the same way), Meta, TikTok, Snapchat and Firebase app events, SKAN and ATT, deep and deferred deep links, server-side purchase tracking and deduplication - Product management: roadmaps, requirements, 0-to-1 builds, AI agents and automation Tools GA4 · Google Tag Manager · Adobe Analytics · Adobe Launch · Adobe Target · Mixpanel · Segment · Tealium · Adjust · VWO · Optimizely · Braze · Intercom · Stripe · n8n · Looker Studio · BigQuery · Snowflake · SQL · Python · JavaScript Certified Google Analytics (GAIQ) · Adobe Certified Expert · Braze Certified Practitioner · Google Cloud Generative AI Leader How I work I work solo, so you deal directly with the person doing the work. I start from your problem, not the tool. I scope in fixed milestones, work async and in writing, and back every finding with proof. You own every account, credential and document, and I document everything so your team can run it without me. Send me your project details and I'll reply with how I'd approach it.