Samantha Y.

Operations & Marketing Tech Specialist | GTM/GA4, Tracking, Operations

I'm a operations professional with 16 years of experience running the backend of marketing and business operations, from affiliate tracking and attribution to the day-to-day systems that keep a business moving. I've spent my career as the person teams rely on to keep things accurate, organized, and running on time, whether that's fixing a broken conversion pixel or managing the calendar and priorities for a busy executive. I work with clients in two ways: Tracking & Analytics: I set up and troubleshoot GTM, GA4, and affiliate tracking platforms (CAKE, Everflow, Impact, CJ, Awin, HasOffers) so your data is accurate and your conversions are firing correctly. This includes postback logic, pixel QA, event tracking, cross-platform reconciliation, and campaign launch audits. If your numbers don't match across platforms or you need tracking built by someone who understands attribution end to end, this is where I help. Operations & Executive Support: I bring the same precision to general operations work: calendar and inbox management, project coordination, process documentation, vendor and client communication, reporting, and the kind of ongoing support that keeps a founder or small team from drowning in details. As a co-founder and COO, I know what it actually takes to run a business day to day, and I bring that judgment to every task, not just a checklist mentality. Why clients work with me: -16 years of hands-on experience across marketing operations and technical troubleshooting -Clear, proactive communication (you'll never wonder where something stands) -Fast turnaround and reliable follow-through -I think in systems, so I catch problems before they become bigger ones -Equally comfortable in the technical weeds or managing the bigger picture Whether you need a tracking issue fixed, GTM/GA4 built from the ground up, or a steady hand supporting your operations, I bring the same standard: get it right, document it clearly, and communicate every step of the way.