Marcelo M.

Creative Director | Brand Strategy, Digital, Instore & Events

Most brands have a story worth telling. Few know how to make it land with the people it was actually made for. I'm a Creative Director with 15+ years of building campaigns and experiences for brands that want to reach real people, not a stock-photo version of their audience. I've worked on campaigns for Nike, Visa, Chase, and major F&B brands, led experiential activations at Comic-Con and NBA All-Star events, and repositioned SunnyD from a nostalgic 90s brand into the number one brand for fan engagement in its category by actually understanding the community it was trying to reach. What I do isn't just design. It's about finding the cultural angle that makes a brand feel like it belongs to the people it's for — then building the campaign, activation, or creative system that delivers that feeling across every touchpoint. I work best with: • Brands that want campaigns built around a real cultural insight, not a demographic report • Agencies that need a senior CD to step in and lead creative on experiential or integrated projects • CPG and food and beverage brands trying to reach audiences that mainstream advertising consistently misses If you have a campaign, activation, or brand story that needs a senior creative partner, not just a designer, send it over. I'll tell you exactly how I'd approach it.