Preeti R.

SaaS Marketing Consultant

I am SaaS Marketing Expert with more than 6 years of experience testing different strategies, funnels, and their further optimizations for high returns. SaaS Projects I've Worked On: - Sage (accounting software solution) - Xplor Recreation (parks & recreation management software) - Debit Success (direct debit) - Xplor Gym (gym management software) - Legend (leisure management software) Services to offer: 1) Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, Quora & Capterra): - Pixel & conversion event setup using Google Tag Manager - Campaign Planning: It includes a media plan to set up campaigns, campaign and platform-wise budget allocation, creative mapping, the audience to target (both prospecting and retargeting) and consumer-purchase funnel plan. - Budget Pacing: It includes percent spent and time of each campaign to spend the budget evenly throughout the flight and avoid underpacing or overpacing of budgets. - Weekly Performance Insights: It includes a week on week comprehensive exploration of key findings from each campaign and ad group to improve performance. - Optimization Recommendations - Creative Analysis: It'll give insights into how well we are reaching our audience and helps in identifying how engaging our ads are and how many conversions have they led to. 2) Pay per Click Ads (Google & Microsoft): - Pixel & conversion event setup using Google Tag Manager - Campaign Planning: It includes a list of keywords and their intent-wise mapping into ad groups, ad copies, extensions (sitelinks, structured snippets and callouts) and campaign-wise budget allocation. - Budget Pacing - Optimization Recommendations - Search Query Report (SQR): It includes a list of negative keywords to avoid irrelevant clicks and thus improve campaign performance. - Impression Share Analysis: To check if keyword performance is impacting because of our competitors. - CPA Audit: It'll help us analyse and make a bid changes if a keyword isn't generating conversions as per our target CPA. - Weekly Performance Insights - Conflicting Negative: To check if there's negative conflicting keywords because of which we're losing impressions. - URL Validation: To check if there's an issue in landing page URLs. 3) Google Tag Manager - Setting up tag manager for a website. - Setup Pixel for GA4, Google Ads, Facebook, LinkedIn, Twitter & more - Firing tags on different events like button click, link click, text clicks & more 4) Search Engine Optimisation (SEO) - Keyword research and intent-wise mapping for different landing pages/blogs/news - On-page optimisation of website - Off-page SEO with quality link on websites with more than DA 30 - Image optimisations on website to rank it on Google Images