Humayun J.

Google Certified Expert with 10+ years managing performance-driven Google Ads campaigns, I turn underperforming accounts into predictable revenue engines. Over the past decade I've managed more than $10M in ad spend for B2B, B2C and ecommerce clients across Europe and North America, with a particular focus on German-speaking markets. My work centres on three things: tracking that's actually correct, budgets that go toward what converts, and campaigns built to scale rather than just launch. Recent results: +210% B2B leads for a job fair company targeting HR professionals +80% online sales for a German medicine manufacturer Rebuilt tracking and Performance Max structure for an ecommerce brand, cutting wasted spend within the first month Certifications: Google Ads Search Certification Google Ads Display Certification Google Ads Shopping Certification What I work on: Search, Shopping, Performance Max, YouTube and Display campaigns for B2B, B2C and ecommerce accounts, alongside Meta, LinkedIn, TikTok and Microsoft Advertising when a client's channel mix calls for it. Conversion tracking is non-negotiable, every engagement starts with an audit of Google Tag Manager, GA4 and (where relevant) HubSpot to make sure the numbers I'm optimising against are the numbers that actually happened. SEO work sits alongside paid media when a client needs both channels working together: technical audits, on-page optimisation, and keyword and backlink research using Google Search Console, SEMrush, Ahrefs and Moz. How I work: I start every account with an audit, not a rebuild, identifying what's already working before touching anything. From there it's a clear campaign strategy tied to your actual USPs, proper conversion tracking, and ongoing optimisation based on real performance data rather than guesswork. If your ad spend isn't translating into results you can point to, I'd like to have a look.