James H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Most ad campaigns don't fail because the ads are bad. They fail because the funnel behind them is leaking, Tracking is blind, landing pages drop conversions, and leads never get followed up. If you are spending money on ads and can't tell exactly which campaigns generate profit, you're scaling blind. I can fix the leaks between your ad spend and your revenue. I install the tracking, optimize the landing pages, and set up the automated follow-up that turns raw ad traffic into accountable revenue, before you flip the switch on traffic. What I've built: - Ad Match Score from 4 to 9.4/10: Rebuilt tracking and attribution for a high-ticket funnel so Meta’s algorithm could actually identify and hunt for high-value buyers. - 21.2% Email Capture Rate: Redesigned page architecture and user flow for a cold-traffic offer that previously captured under 3%. - 25.97% ACOS from Scratch: Built the end-to-end attribution funnel for a brand launch with zero existing audience, no email list, and no prior brand recognition. How I work: I'll audit your current setup, identify where revenue is leaking, and either show you the fix or build it for you. This doesn't involve theory or templates, and you won't have to commit to a 3-month engagement before you see the results. You get clear, clean data and a system that actually converts before you spend another pound on traffic. Core Stack: * Attribution & Tracking: Meta Pixel & Conversions API (CAPI), Google Tag Manager (GTM), GA4, UTM Parameter Architecture, Server-Side Setup. * Conversion & Funnels: High-Converting Landing Page Design, Funnel Flow Optimization, BeMob / Performance Tracking. * Retention & Nurture: Email Automation, Lead Capture & Segmentation (MailerLite, Klaviyo, Zapier). Best fit if: * You run paid traffic (Meta, Google, Native) and need clean attribution and higher conversion rates. * You have a live offer and real ad spend, but know your tracking or follow-up is leaking money. * You want an experienced performance marketer who has built and tested these systems with real capital, not an agency intern reading off a checklist. Not a fit if: * You need daily creative production (shooting TikTok videos / Canva graphics). * You haven't validated an offer and have zero budget to run traffic. * You want the cheapest £10/hr freelancer to install a generic template. If you know your ad spend is leaking but aren't sure where the break is, send me a message. I’ll take an honest look at your setup and tell you directly whether I'm the right person to fix it. James --- 💬 What Clients Say: ⭐️⭐️⭐️⭐️⭐️ "James is a delight to work with. He communicates well and responds quickly to requests. We have hired James for a few small jobs now, and hope to continue to do so as new tasks arise." ⭐️⭐️⭐️⭐️⭐️ "James is so easy to work with and his ability to quickly understand what was needed and get straight to the task was most appreciated. We will definitely hire him again when new copywriting work comes up." ⭐️⭐️⭐️⭐️⭐️ "James cut our ad waste by 40% while doubling conversions. Worth every penny!" ⭐️⭐️⭐️⭐️⭐️ “Very knowledgeable and professional, was a great deal of help to our project and highly recommend.” ⭐️⭐️⭐️⭐️⭐️ “Professional, dedicated, experienced, easy to work with, definitely 5 star, look no further, will work with James again in the future.” ⭐️⭐️⭐️⭐️⭐️ “The best service, ever!”