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Farooq U.
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Farooq U.

2M+ AD SPEND - DTC Ad Creative Strategist - Ecommerce Growth Marketing

I help ecommerce brands and service businesses grow through Meta ads, combining creative strategy, copywriting, AI ad production and media buying. The work starts with understanding your customers and what makes your offer relevant. RECENT CLIENT WORK: - Madbury Road: AI ads for its outdoor furniture accounted for $350K in attributed revenue during its record June. - Herbar: We developed creative and creator content for the skincare brand, which recorded €93K in total business revenue during its record May. - Paramedic Flash: Creative strategy and production identified three winning ad formats for its medical education products. WHY HIRE ME: I'm Umer, founder of Fifth Dimension. I build performance creative programs for DTC and ecommerce brands, and businesses that rely on lead generation. You can bring me in to develop the direction, produce the ads, manage Meta, or connect the work in one engagement. My background spans design, copywriting, video editing, creative strategy and media buying. I understand the decisions around the ad as well as the production itself, and can work alongside your existing team. Track record: 2,500+ ad creatives produced across beauty, supplements, healthcare, furniture and more. “They communicate clearly, take ownership of their work, and are always focused on finding solutions and delivering strong results.” — Miguel Rivera, Founder, Paramedic Flash THE CREATIVE BOTTLENECK YOU PROBABLY KNOW: You might have a few winners carrying the account, creator videos that all make the same argument, or a new offer that needs its first real test. More output helps when it gives you something useful to learn. I look at the audience, angle, hook and format behind each concept, then use results to decide what deserves another test. If the offer, landing page or tracking needs attention, that informs the next step too. HOW I DRIVE RESULTS: I start with the people you want to reach: what they want, what holds them back, and how they describe both. - Customer research: Reviews, feedback and category research reveal motivations, buying objections and language worth using. - Concepts and copy: Those insights become messaging angles, hooks, scripts and briefs with a clear audience and idea to test. - Convincing production: AI video, UGC, native statics and product demonstrations, chosen to suit the message and your brand. - Creative testing and iteration: Campaign results guide which ideas to develop, which executions to revisit and where to explore a different direction. I use AI to help explore and produce the work. Human judgment guides the research, the direction and the final review. Your product needs to look right, and the copy needs to sound like someone who understands your customer. WHAT YOU GET: The scope depends on where you need support: - Creative Strategy: Customer research, messaging, concepts, scripts, briefs and finished ads, with performance feedback informing the next round. Keep your existing media buyer or have me manage the account. - AI Creative Production: Finished AI video ads from your idea, script and brief, with attention to product accuracy, visual consistency and the edit. - UGC Management: Creator sourcing, scripting, briefing, coordination, contracts and usage-rights negotiations, plus editing the footage into finished ads. Creator fees are separate. - Meta Ads Management: Facebook and Instagram campaign setup, optimization, reporting, Pixel and Conversions API audits, and implementation of tracking fixes within the agreed scope. We agree the deliverables, review points and delivery schedule before starting. THIS IS FOR YOU IF: - You're launching your first campaign or need fresh concepts for an established account. - You want creative shaped around your customers and offer. - You need a full creative engagement or specific production, creator or media support. My best clients share their product knowledge, give clear feedback and are willing to test ideas and learn from the results. Tell me what you sell, whether you're launching or already running Meta ads, and what you want to improve. Share your monthly spend and target KPIs if you have them. I'll review your starting point and suggest where creative or media support would be most useful.

🇵🇰Karachi, Pakistan$30/hr100% JSS4.99 (18)Since May 2017
GlobeUpwork

Earnings and projects

MRR
$445

Last 6 months ÷ 6

World#82,617 / 412k
🇵🇰Country#10,403 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $2.7k

Total earnings
$32k

Billed in all: $32k

World#106,934 / 412k
🇵🇰Country#9,819 / 52.9k
Per project
$876

$534 in the last 6 months

World#134,192 / 412k
🇵🇰Country#12,516 / 52.9k
Projects, last 6 months
5
100% fixed0% hourly
World#41,747 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
36

Across 41 contracts

85% fixed15% hourly
World#83,217 / 412k
🇵🇰Country#13,460 / 52.9k

Earnings, last 30 days

$31.8kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$31.0k$31.5k$32.0k$32.5kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 20% in Internet Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #39Ecommerce Marketing Consultation187 freelancers · 🇵🇰 #8Top 21%
  2. #66Creative Brief212 freelancers · 🇵🇰 #6Top 31%
  3. #76Ecommerce Performance Optimization278 freelancers · 🇵🇰 #18Top 27%
  4. #157Direct Response Copywriting741 freelancers · 🇵🇰 #22Top 21%
  5. #165Paid Social670 freelancers · 🇵🇰 #16Top 25%
  6. #189Marketing Consulting836 freelancers · 🇵🇰 #15Top 23%
  7. #385Growth Strategy1,470 freelancers · 🇵🇰 #43Top 26%
  8. #390Paid Media1,517 freelancers · 🇵🇰 #34Top 26%