Robert L.

Seasoned Marketing Research & Insights Leader with a proven track record in cross-platform media, digital advertising, audience measurement, and managing global teams alongside departmental P&L. I am open to opportunities involving one-off projects, long-term engagements, part-time employment, and contract-to-hire. Tell me your needs, and let's find a way to work together on them! Currently, I am serving as Head of Data Strategy & Measurement at Huro AI, a new platform designed to facilitate AI adoption and fundraising for startups and small businesses. My work focuses on R&D as well as building a foundation for the company's optimization strategy as we continue to scale. I was previously a Global Head of Research at Google focusing on data-driven creative guidance for advertisers from 2022-23. I have also overseen Media Research & Insights teams at Vox Media, Group Nine Media, and founded the Advertising Research Team at Thrillist Media Group. Prior to Thrillist, I worked at Nielsen in the Advertiser Solutions division. Notable Accomplishments: • Established the global Ads Research Team at Thrillist & Group Nine Media where we helped drive revenue growth by roughly 40x ($200M+) during my tenure. • Successfully led Group Nine Media’s Research Team through 3+ major Merger & Acquisition events (acquired by Vox Media in 2022). • Spearheaded development of an industry-first cross-platform audience measurement solution in collaboration with Kantar, Meta, and Google. • Won external industry and internal company awards for research work and new data product development. • Successfully implemented a foundational data strategy in the advance of the Alpha launch of our new networking platform at Huro AI (January 2024). • Hand-selected as a speaker at events and as an advisory board member by industry leaders such as the Ads Research Foundation, IAB, the Global Video Measurement Alliance, and The Media Insights & Engagement Conference. Core Skills & Specializations • Leadership and Management • Data Analysis and Visualization • Market Research • Ads Measurement and Effectiveness • Consumer Trends and Insights • Brand, Marketing, and Creative Strategy • Data Product Advisory • Digital Transformation Strategy • Account and Client Management • Public Speaking and Presentations Technical Skills & Proficiencies: • Third Party (3P) Research Providers (Kantar, Ipsos) • Syndicated Data Sources (Nielsen, Comscore, Bloomberg) • Analytics Tools (Google Analytics, Tableau, Social Listening) • DMPs & 1P Data (Oracle, Adobe, Alida Sparq) • Social Media & Digital Ads (Meta, Google) • Workflow (AirTable, Asana) • CRMs (SalesForce)