Jo D.

Do you have a great product but feel that your brand communications are selling it short? Or maybe you've bootstrapped, achieved market traction and have enthusiastic customers - and now it's time for your marketing to level up? If any of these sound familiar, I can help: - "What we do is awesome, but we struggle to explain it." - "Our marketing's not working like we want it to." - "We did a scrappy brand strategy when we first started out and now we've outgrown it." - "Our comms feel scattered and inconsistent. There's no clear direction." - "We tried using AI but it's just not good enough." - "We're too close to our business and need a fresh pair of eyes to take a look at our comms." 👑 “I was blown away by how Jo organized everything and captured what we are trying to do in a credible, professional yet consistently on-brand way! And things don’t blow me away very often.” - Brand strategy, messaging and copywriting client 👑 “Jo nails it every time. My partners and I were coming at everything differently - we have similar ideas but they’re not cohesive. Jo really did her research, dug in, and helped us to streamline our messaging.” - Brand strategy and messaging client If you don't want to gamble with your marketing spend to chance, you're in the right place. No guesswork here. I don't make anything up. Instead, we'll start with uncovering a ton of customer research and insights. Then I'll blend those deep audience insights with copy psychology, proven models and conversion techniques. We'll also clarify your purpose, vision, mission, values, competitor analysis, positioning, differentiators / USPs, buyer personas, features and benefits, key message, messaging architecture, brand personality and brand voice. Once that's all in place, I can create a messaging library and compelling copy for your brand - and teach your team how to apply it consistently until it becomes second nature. You'll get messaging that makes your audiences feel seen, understood and excited. You'll be able to communicate what you offer clearly, impactfully and consistently. I'll be your guide and your sounding board to keep your communications strategically on-brand. And most importantly, you'll be spending your marketing budget effectively. ______ 💙 "Hire Jo. Just do it. Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our [ brand and messaging strategy + copywriting ] project well, and (c) would leave us better than she found us. All three of those points were spot on. I am a "tough client". I have high expectations. With Jo, I didn't have to sweat the project at all. She kept me well informed throughout and left us with some incredible deliverables. Without a shadow of a doubt - our business is better off thanks to Jo." - Brand and messaging strategy + copywriting client 💙 "Jo helped us in an incredible way by bringing clarity and organization to how we show our brand to the world. If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you are wasting your time. Jo will challenge your current thoughts and will help you to discover more insights and unique selling points you weren’t aware before." - Brand and messaging strategy client 💙 "It was extremely rewarding to collaborate with Jo. She has a great mindset and lots of experience, she is super hands-on and an outstanding communicator. With her help, we brought our brand values and communication to a next level." - Brand and messaging strategy + copywriting mentoring client ______ ABOUT ME 🥇 𝗧𝗼𝗽 𝟭% 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗮𝗹𝗲𝗻𝘁 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 • 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗲𝘁𝘁𝗲𝗱 🥇 I’ve worked with hundreds of brands in 28 countries in my 25+ year career. The big names include L'Oréal, Spar, Southern Comfort, BT (British Telecom), STA Travel, the UK Department of Health, Johnson & Johnson, Triumph, Primedia, Motorola, Jeep and more. I've previously founded and run a full-service marketing agency and a freelancer directory. My experience spans huge multinationals to government departments, tech and SaaS businesses, insurance companies, financial services, higher ed institutions, broadcast and media organizations, startups, amongst others. These days I focus on small-medium sized businesses with big aspirations, as that’s where can bring a ton of value, fast. 👉 An initial chat is free, so send me a message and let's talk about what you need.