Abdul Rauf A.

I grow eCommerce and lead-gen brands with Google Ads, Performance Max (PMax), Google Shopping & Google Merchant Center, and Conversion Rate Optimization (CRO) tying every decision to margin, not vanity metrics. I make GA4 + Enhanced Conversions trustworthy, so budgets scale with confidence. I also support Shopify when it improves CVR, speed, and attribution. ✅How I create momentum (week 1 / 2) • 30-point Google Ads audit for waste map (budgets, queries, cannibalization, assets) • PMax guardrails: brand protection, negative governance, asset-group structure, query control • Merchant Center + feed hygiene: policy clears, price/shipping accuracy, GTIN/attributes, supplemental feeds • SKU labeling + break-even ROAS math: hero/sidekick/ghost, contribution-margin targets, category budgets. • Analytics that match revenue: GA4 + Enhanced Conversions validation, Looker Studio exec dashboard • CRO quick wins for paid traffic: speed fixes, form-friction removal (shorter paths, fewer fields), checkout clarity ✅For whom I'm the Best fit: US/UK/EU Shopify / DTC eCom or clear-offer Lead Generation accounts that want stable ROAS/CPA and reliable reporting. I’ve managed multi-brand portfolios with meaningful weekly spend and fixed policy / price-mismatch and Performance Max cannibalization issues. Project Catalog: Fixed-scope options include Google Ads Audit, Merchant Center & Feeds Cleanup, Performance Max Rescue & Guardrails, and a Break-Even ROAS Budget Map. (See the Projects section on my profile for details. ✅My Stack Google Ads, Merchant Center, Performance Max, Google Shopping, Lead Generation, CRO, GA4 + Enhanced Conversions, Google Tag Manager, Looker Studio, Shopify (I also build/repair Shopify storefronts to improve CVR, speed, and attribution). If helpful, message me here on Upwork and I’ll share a brief Loom overview of opportunities and a focused 14-day action plan.