Abi A.

I'm Canadian, based in Dubai, and I've spent most of my career working across different countries, industries and creative environments. My background is a bit of a mix and that's actually what I like about it. I have a Master's degree in Marketing, but somewhere along the way found my way into the world of video and creative media. I've also spent years behind the scenes working with cameras, footage, stories, graphics and everything that happens between an idea and the final screen. I've had the privilege of working on web and corporate films, documentaries, wedding videos and TV shows, including Échappe-toi for UNIS TV and Nordik for TV5. I also worked as a video content editor and optimization specialist for a weather news TV network. And that's probably what makes my background a little different. I bring together storytelling, filmmaking, editing, animation and marketing, different skills that might seem separate, but together can create something much more interesting. I understand marketing and branding. And because I've worked on both the creative and business sides, I tend to look at a project from more than one angle. That's what I'm really interested in, taking an idea and figuring out what it could become. Maybe it's a personal brand that needs a story. A company that has something worth saying but doesn't know how to communicate it. A documentary idea. A corporate film. Social content. Or simply a piece of video that needs a little more creativity behind it. You bring the idea. I’ll help shape the story and turn it into something people can see, feel and connect with.