Lucia C.
UX/UI Designer for E-commerce & Gaming | Ads & Design Systems
Hey there! 🖖 UX/UI & Visual Designer helping e-commerce, wellness, fintech and gaming teams ship products and campaigns that convert, from Figma design systems to multilingual ad creatives. “What I do best” I bring order to messy design files and turn them into systems teams can actually ship from: tokens, components, variants, documentation and dev-ready handoff. On the marketing side, I produce landing pages, ad creatives, marketing PDFs and full PDP image sets, including AI-generated product imagery (NanoBanana, Firefly, Midjourney) that stays on-brand and label-accurate. "Recent work" • Nordic skincare & supplement brands: ongoing ads, PDP imagery and content adapted for several European markets • US election guide: page types, iconography and maps for a candidate and voting information site • Casual mobile game: FTUE, onboarding and UI polish • Animated landing page with full developer handoff for an EdTech product • Spanish e-commerce agency: storefront UI and design systems for retail and B2B clients "How I work" Clear async communication, thorough documentation, and AI tooling (including Claude Code) to automate repetitive production, so you get more output per hour without losing craft. Tools Figma (variables, components, auto-layout) · Adobe CC (Photoshop, Illustrator, After Effects) · Webflow · WordPress + Elementor · Shopify Languages Spanish (native) · English (fluent) If you need someone who can systematize your design and still deliver sales-ready visuals, let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $37,671$38k
$2.4k in the last 6 months
Across 11 contracts
Across 24 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Social Media Design
Ranked by MRR among everyone on Upwork with the skill.
- #39Ad Creative1,402 freelancers · 🇦🇷 #2Top 3%🇦🇷#2 of 14
- #43AI Image Generation2,564 freelancers · 🇦🇷 #1Top 2%🇦🇷#1 of 38
- #54Game Design2,110 freelancers · 🇦🇷 #1Top 3%🇦🇷#1 of 31
- #95Social Media Design6,511 freelancers · 🇦🇷 #4Top 1%🇦🇷#4 of 104
- #165Motion Graphics9,264 freelancers · 🇦🇷 #5Top 2%🇦🇷#5 of 186
- #167Mobile App Design5,198 freelancers · 🇦🇷 #2Top 3%🇦🇷#2 of 30
- #190Webflow5,550 freelancers · 🇦🇷 #3Top 3%🇦🇷#3 of 38
- #220Branding9,059 freelancers · 🇦🇷 #5Top 2%🇦🇷#5 of 195