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Shariq U.
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Shariq U.

Google Ads Specialist | Lead Generation & PPC Optimization

Are your Google Ads generating clicks but not enough qualified leads? Or is your cost per lead increasing while your sales pipeline stays the same? I help service businesses improve Google Ads performance by finding wasted ad spend, attracting higher intent prospects, fixing conversion tracking, and turning more of the right clicks into qualified leads. I'm a Google Ads and PPC specialist with 8+ years of hands on experience managing lead generation and eCommerce campaigns. My focus is not simply getting more traffic. It's helping you understand what's working, what is wasting your budget, and what needs to change to improve business results. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒𝐄𝐒 𝐆𝐑𝐎𝐖 Whether you run a dental clinic, law firm, HVAC company, roofing business, healthcare practice, or another service based business, your advertising needs to generate genuine opportunities, not just form submissions. I focus on: Google Ads campaign setup, management, and optimization Google Search Ads and high intent keyword targeting Keyword research, search term analysis, and negative keywords Ad copywriting and conversion focused campaign structure Cost per lead (CPL), cost per acquisition (CPA), and conversion rate optimization Location targeting and budget allocation Lead quality analysis and wasted spend reduction Landing page performance and conversion tracking Google Ads audits and account restructuring The objective is to improve the complete journey from search to click to conversion, while helping you attract leads that are more likely to become paying customers. 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 & 𝐏𝐏𝐂 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍 If you are already running Google Ads, I would not start by making random changes just to show activity. I'll review your campaign structure, keyword targeting, search terms, bidding strategy, ad relevance, conversion data, and budget allocation. Then I'll prioritize changes based on their potential business impact. If you are starting from scratch, I'll build a campaign structure around your services, target audience, location, budget, and conversion goals. My core Google Ads expertise includes Search, Display, Remarketing, Shopping, Performance Max (PMAX), and YouTube Ads. 𝐂𝐎𝐍𝐕𝐄𝐑𝐒𝐈𝐎𝐍 𝐓𝐑𝐀𝐂𝐊𝐈𝐍𝐆, 𝐆𝐀𝟒 & 𝐀𝐓𝐓𝐑𝐈𝐁𝐔𝐓𝐈𝐎𝐍 Poor tracking can lead to poor advertising decisions, even when campaigns appear to perform well. I work with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Enhanced Conversions, call tracking, CRM integrations, and offline conversion tracking. This helps connect advertising data with actual business outcomes, including qualified leads, booked appointments, sales, and revenue, where the required data is available. 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 & 𝐑𝐎𝐀𝐒 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍 I also manage Google Ads for Shopify and other eCommerce businesses looking to improve return on ad spend (ROAS) and scale profitably. My approach includes Google Shopping, Performance Max, product feed optimization, Merchant Center, search campaigns, remarketing, and conversion tracking. Rather than increasing budgets blindly, I look for opportunities to improve campaign efficiency, identify profitable products, and scale based on reliable performance data. 𝐌𝐄𝐓𝐀 𝐀𝐃𝐒 & 𝐏𝐀𝐈𝐃 𝐒𝐎𝐂𝐈𝐀𝐋 Alongside my primary Google Ads specialization, I also support Facebook and Instagram Ads when they complement the wider acquisition strategy. 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐂𝐀𝐍 𝐄𝐗𝐏𝐄𝐂𝐓 Hands on campaign management and optimization Decisions based on account data, not guesswork Attention to lead quality and business performance Clear communication and transparent reporting Prioritized recommendations instead of unnecessary changes If your Google Ads are generating expensive leads, attracting the wrong prospects, wasting budget, or struggling to scale, let's discuss what's happening in your account. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰: 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐥𝐞𝐚𝐝, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? Looking forward, Shariq

🇵🇰Jhelum, Pakistan$20/hr100% JSS4.92 (10)Since Jun 2017

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,247 / 412k
🇵🇰Country#2,024 / 52.9k
Revenue, last 30 days
$2.6k

Last 6 months: $14k

World#15,577 / 412k
🇵🇰Country#1,741 / 52.9k
Total earnings
$169k

Billed in all: $178k

World#19,793 / 412k
🇵🇰Country#1,448 / 52.9k
Per project
$7.3k

$3.5k in the last 6 months

World#23,044 / 412k
🇵🇰Country#1,137 / 52.9k
Projects, last 6 months
4

Across 6 contracts

17% fixed83% hourly
World#51,813 / 412k
🇵🇰Country#10,787 / 52.9k
Projects in all
23

Across 30 contracts

30% fixed70% hourly
World#120,400 / 412k
🇵🇰Country#19,894 / 52.9k

Earnings, last 30 days

$178k+$2.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$174k$176k$178kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Keyword Research

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Remarketing List28 freelancers · 🇵🇰 #1Top 11%
  2. #30Google Display Network379 freelancers · 🇵🇰 #3Top 8%
  3. #45Campaign Reporting500 freelancers · 🇵🇰 #3Top 9%
  4. #61YouTube Ads1,131 freelancers · 🇵🇰 #10Top 5%
  5. #76Google Search1,379 freelancers · 🇵🇰 #5Top 6%
  6. #86Google Merchant Center763 freelancers · 🇵🇰 #9Top 11%
  7. #92Keyword Research1,930 freelancers · 🇵🇰 #21Top 5%
  8. #94Facebook Marketing1,913 freelancers · 🇵🇰 #20Top 5%