Shariq U.

Google Ads Expert | PPC Manager | Search, Shopping & PMAX Specialist

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐥𝐢𝐜𝐤𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬, 𝐬𝐚𝐥𝐞𝐬, 𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬? I help businesses turn Google Ads into a 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞, 𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐡𝐚𝐧𝐧𝐞𝐥, by fixing what is actually limiting performance instead of simply increasing the budget. With 𝟖+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐏𝐏𝐂 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, I've managed campaigns for lead generation and eCommerce businesses, focusing on the metrics that matter to the business: 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬, 𝐂𝐏𝐀, 𝐂𝐏𝐋, 𝐑𝐎𝐀𝐒, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞, 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. I don't optimize accounts just to make Google Ads metrics look better. I optimize for better business outcomes. 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐁𝐄𝐒𝐓: Google Ads Management & PPC Optimization Google Ads account setup, management & optimization Google Search Ads & keyword strategy Google Shopping campaigns Performance Max (PMax) campaigns Display & Remarketing YouTube Ads Keyword research & search term analysis Negative keyword optimization Ad copywriting & A/B testing Bid strategy & budget optimization Campaign restructuring & scaling Google Ads audits 𝐋𝐄𝐀𝐃 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐎𝐍 For service businesses, getting more clicks isn't enough. 𝐓𝐡𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. I've managed Google Ads campaigns for: Legal Services • Healthcare & Dental • HVAC • Roofing • Insurance • Real Estate • Home Services • Professional Services I focus on improving the complete path from search → click → conversion → qualified lead, while reducing wasted ad spend and improving CPL, CPA, conversion rate, and lead quality. 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 & 𝐑𝐎𝐀𝐒 𝐒𝐂𝐀𝐋𝐈𝐍𝐆: For Shopify and eCommerce brands, I use Google Shopping, Performance Max, Search, Merchant Center, product feeds, audience signals, and conversion data to identify where profitable growth is available. My approach is simple: 𝐃𝐨𝐧'𝐭 𝐬𝐜𝐚𝐥𝐞 𝐬𝐩𝐞𝐧𝐝 𝐟𝐢𝐫𝐬𝐭. 𝐅𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞, 𝐟𝐢𝐱 𝐰𝐡𝐚𝐭 𝐢𝐬𝐧'𝐭, 𝐭𝐡𝐞𝐧 𝐬𝐜𝐚𝐥𝐞. Whether you are spending $1,000/month or $100,000+/month, campaign decisions should be based on profitability and real business data, not assumptions. 𝐂𝐎𝐍𝐕𝐄𝐑𝐒𝐈𝐎𝐍 𝐓𝐑𝐀𝐂𝐊𝐈𝐍𝐆 & 𝐆𝐀𝟒: A Google Ads account can be perfectly optimized and still make bad decisions if the tracking is wrong. That's why I also work with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads Conversion Tracking Enhanced Conversions Server-Side Tracking Call Tracking CRM & Offline Conversion Tracking Lead & Revenue Attribution This helps connect advertising performance with what actually happens after the click. 𝐖𝐇𝐀𝐓 𝐈 𝐋𝐎𝐎𝐊 𝐅𝐎𝐑 𝐈𝐍 𝐀𝐍 𝐀𝐔𝐃𝐈𝐓: When I take over an existing Google Ads account, I don't start by randomly changing campaigns. I look for: Wasted ad spend Poor campaign structure Tracking & attribution issues Search term waste Weak keyword targeting Low quality leads Poor ad/keyword alignment Bid strategy inefficiencies Budget allocation problems Landing page conversion leaks Missed scaling opportunities Then I prioritize the changes based on potential business impact, rather than making changes simply for the sake of activity. 𝐖𝐇𝐘 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐇𝐈𝐑𝐄 𝐌𝐄: ✔ 8+ years of Google Ads & PPC experience ✔ Lead generation + eCommerce expertise ✔ Search, Shopping & Performance Max specialist ✔ Strong GA4, GTM & conversion tracking knowledge ✔ Data driven campaign optimization ✔ Focus on qualified leads and profitable revenue ✔ Proactive account management ✔ Clear communication and transparent reporting If your Google Ads account is 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐢𝐭 𝐬𝐡𝐨𝐮𝐥𝐝, tell me what you are seeing, high CPA, low quality leads, declining conversions, poor ROAS, wasted spend, or difficulty scaling. I'll tell you where I'd start and what I'd look at first. Shariq U.