Kevin L.

Brand Positioning | Competitive Messaging | Product Marketing | Go-to-Market Strategy | B2B If your B2B product or service is better than the competition but your messaging does not show it, that is exactly the problem I solve. I help B2B solution founders, CMOs, and product marketing leads get crystal clear on what makes them different, then build the messaging, content, and strategy that turns that clarity into buyer action. With 125+ positioning projects delivered, 47 five-star Upwork reviews, and a book on the subject (Differentiate or Diminish), I bring a proven, structured method, not guesswork. What I do: 1. Brand Positioning & Competitive Messaging Clarify your value proposition, map your differentiation against competitors, and build a messaging framework your sales, marketing, and product teams can actually use. 2. Product Marketing & Go-to-Market Strategy Sharpen your ICP, build structured launch narratives, and develop GTM messaging that aligns marketing with revenue goals. 3. Website Content & Conversion Copy Transform your homepage and product pages from vague to value-driven, copy that moves B2B buyers through the funnel. 4. Sales Enablement & Pitch Development Pitch decks, sales collateral, and product messaging that make your offer impossible to ignore in competitive markets. 5. Market Research & Competitor Analysis Competitor audits, whitespace mapping, and actionable insights that sharpen your positioning before you go to market. 6. Fractional CMO Leadership Strategy, positioning, content direction, and team coaching, without the cost of a full-time hire. What clients say: "Clarity where we had noise." "Kevin simplified our complicated offering into a crisp message our team actually uses." "His messaging became the backbone of our sales materials and investor pitch." "Faster and better than any agency we've hired." Expert-Vetted (top 1% on Upwork) | 100% Job Success | $200K+ earned | Former VP Marketing & Fractional CMO If you are a B2B company that needs sharper positioning, message me and let's get started.