Mary Babe P.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Your CRM should do more than store leads, it should convert, nurture, and grow them. I am a GoHighLevel (GHL) CRM Strategist and Senior Solutions Architect specializing in operational optimization for Healthcare, Aesthetics, and Medical Practices. I bridge the gap between business strategy & technical execution. I don’t just build workflows; I design scalable CRM architectures that identify bottlenecks, recover revenue, and automate patient acquisition. My approach combines business strategy, system architecture, and technical execution to turn GoHighLevel into an operational and growth engine. 💼 Professional Experience & Expertise: Lead Growth Strategist: Led and mentored teams of CRM Strategists responsible for client onboarding, account management, and long-term success. Oversaw portfolios of plastic surgery and medical spa clients, ensuring strategic execution aligned with business growth goals. Developed CRM strategies focused on improving patient acquisition, conversion rates, retention, and lifetime value. Senior Solutions Architect: Partnered cross-functionally with Product and Engineering to automate workflows, improve system design, and elevate the overall user experience. Supported higher-tier servicing pods, advising on operational and marketing initiatives to better leverage CRM capabilities. Provided mentorship and strategic guidance to align teams around best practices and a unified vision for client success. Solutions Architect: Continued ownership of CRM strategy and operational automation for Plastic Surgery, Med Spa, and hybrid practices. Led advanced onboarding and training while managing escalated client cases and troubleshooting complex operational issues. Stabilized accounts by ensuring automations functioned correctly during periods of internal platform scaling. Improved and optimized existing operational automations to enhance the client experience. Designed practice operations and onboarding workflows that delivered immediate results, including seamless EHR integration. Led CRM training and enablement for clinics, covering pipeline automations, AI agents, and core CRM features. 🚀 Core Services: -GoHighLevel CRM Strategy & Architecture -CRM setup and account architecture -Pipeline and opportunity design -Lead management and segmentation -Custom fields, tags, and workflows -Calendars, forms, surveys, and funnels -Customer journey mapping -GoHighLevel Automation -Advanced workflow automation -Appointment booking and reminders -Revenue recovery campaigns -Client onboarding automation -Lead Conversion & Growth -Lead-to-appointment optimization -Sales pipeline optimization -Nurture campaigns -Retention and reactivation strategies -Customer lifecycle automation -CRM reporting and performance analysis -AI & Integrations -GoHighLevel AI and AI agents -Conversational automation -Zapier integrations -Webhooks and third-party integrations -Stripe, PayPal, and QuickBooks -Calendly and Acuity -EHR/CRM integrations 🏥 Industry Focus: My strongest area of expertise is healthcare and aesthetics, including: -Medical Spas / Med Spas -Plastic Surgery Practices -Healthcare & Medical Practices -Hybrid Medical/Aesthetic Practices -B2B and Business Coaches I have worked closely with practices to optimize CRM operations around patient acquisition, lead conversion, appointment booking, follow-up, retention, reactivation, and revenue growth. I also have experience across health & wellness, professional services, creative agencies, photography, events, construction, and product-based businesses. 🧠 How I Think About CRM: I look beyond individual automations and ask: Where are leads coming from? How quickly are they contacted? Where are prospects dropping off? What happens when they don't book? What happens when they don't show? How are lost opportunities reactivated? What is still being handled manually? What does the team need to see? What data is needed to make better decisions? From there, I translate the business process into a scalable CRM architecture and automation strategy. 🎯 Why Work With Me? I can bridge the gap between strategy and implementation. You don't need one person to tell you what your CRM should do and another person to build it. I can analyze the problem, map the process, architect the solution, build the workflows, troubleshoot complex issues, train your team, and continuously optimize the system. Whether you need someone to: → Build your GoHighLevel CRM from scratch → Clean up or restructure an existing GHL account → Audit your workflows and automations → Build advanced CRM automation → Improve lead conversion → Implement AI → Create reactivation or retention campaigns → Integrate GHL with your existing systems → Improve your team's CRM adoption → Or provide ongoing CRM strategy I can help turn GoHighLevel from a software platform into an operational and growth engine for your business. ✨ Better systems. Less manual work. More visibility. More opportunities converted.