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Mehar S.
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Mehar S.

Google Ads & Meta Ads Expert | AI-Powered Performance Marketing

Your advertising budget should be generating revenue, not just clicks, impressions, and reports. I'm Mehar Singh, an AI-Powered Performance Marketing Strategist specializing in Google Ads, Meta Ads, AI-driven advertising, advanced conversion tracking, marketing automation, and revenue growth. I help ambitious businesses improve advertising efficiency, acquire high-value customers, and scale profitably by combining artificial intelligence, advanced advertising technology, and data-driven growth strategies. Google and Meta have fundamentally changed how advertising works. Machine learning now influences bidding, audience targeting, creative delivery, and campaign optimization. But successful advertising requires more than simply activating automated campaigns. It requires intelligent campaign architecture, accurate conversion signals, reliable first-party data, and a clear understanding of what drives profitable customer acquisition. That's where my expertise makes a difference. My Areas of Expertise 1) AI-Powered Google Ads & Performance Max Optimization I develop advanced Google Ads strategies that leverage Google's AI and machine-learning capabilities to improve customer acquisition, advertising efficiency, and profitability. My expertise includes: Google Performance Max Campaign Strategy AI-Powered Smart Bidding Optimization Target ROAS & Target CPA Strategies Value-Based Bidding & Conversion Optimization First-Party Data & Audience Signals Google Shopping & Merchant Center Optimization Advanced Campaign Architecture Profitable Budget Allocation & Campaign Scaling 2) Meta AI Advertising & Advantage+ Campaign Strategy I help businesses leverage Meta's AI-powered advertising ecosystem to improve audience targeting, conversion quality, and customer acquisition performance. My expertise includes: Meta Advantage+ Campaign Optimization AI-Driven Audience Optimization Advanced Creative Testing & Performance Analysis Meta Conversions API (CAPI) First-Party Data & Conversion Signals Dynamic Product Advertising Customer Acquisition Cost Optimization Revenue-Focused Campaign Scaling 3) AI-Powered Performance Marketing & Revenue Optimization I look beyond platform-reported ROAS to understand how advertising contributes to actual business profitability. My approach combines AI-assisted performance analysis with customer acquisition economics, conversion intelligence, and strategic budget allocation. I focus on: Return on Ad Spend (ROAS) Optimization Customer Acquisition Cost (CAC) Analysis Customer Lifetime Value (LTV) Optimization Conversion Rate Optimization (CRO) AI-Driven Performance Analysis Revenue Attribution & Profitability Strategic Budget Allocation 4) Advanced Conversion Tracking & Marketing Intelligence AI-powered advertising depends on accurate, reliable conversion data. I help businesses strengthen their measurement infrastructure through: Google Analytics 4 (GA4) Google Tag Manager (GTM) Server-Side Conversion Tracking Google Ads Enhanced Conversions Meta Conversions API First-Party Data Strategies Advanced Attribution & Performance Reporting 5) AI Marketing Automation & CRM Integration I connect advertising performance with customer journeys, CRM systems, and intelligent automation to improve lead quality and sales efficiency. My expertise includes: AI-Powered Marketing Automation CRM Integration & Workflow Automation Intelligent Lead Qualification Automated Customer Journeys Behavioral Audience Segmentation Marketing-to-Sales Optimization 6) Predictive Analytics & Strategic Revenue Growth I use advanced analytics, AI-assisted insights, and performance forecasting to help businesses identify growth opportunities and make smarter marketing investments. My work focuses on improving acquisition efficiency, identifying performance bottlenecks, and developing scalable growth strategies. What Makes My Approach Different? I don't start with campaigns. I start with your business. Before recommending a strategy, I want to understand your revenue goals, customer acquisition costs, existing advertising performance, and the challenges preventing you from scaling. From there, I focus on three priorities: Smarter Advertising: Leveraging AI-powered Google Ads, Meta advertising technologies, accurate conversion signals, and advanced optimization strategies. Stronger Profitability: Connecting advertising performance with customer quality, acquisition costs, lifetime value, and actual revenue. Sustainable Growth: Building intelligent acquisition, analytics, and automation systems that support long-term business growth. I believe in transparent communication, thoughtful experimentation, and measurable progress. My goal isn't simply to manage your advertising budget. It's to help you turn that investment into stronger business results. Let's Talk About Your Growth

🇮🇳Ropar, India$15/hr100% JSS4.55 (67)Since Jun 2017
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Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,714 / 412k
🇮🇳Country#2,494 / 45.9k
Revenue, last 30 days
$2.1k

Last 6 months: $13k

World#20,109 / 412k
🇮🇳Country#2,507 / 45.9k
Total earnings
$105k

Billed in all: $109k

World#37,137 / 412k
🇮🇳Country#5,958 / 45.9k
Per project
$1.2k

$2.7k in the last 6 months

World#109,362 / 412k
🇮🇳Country#13,686 / 45.9k
Projects, last 6 months
5
40% fixed60% hourly
World#41,746 / 412k
🇮🇳Country#4,996 / 45.9k
Projects in all
86

Across 99 contracts

31% fixed69% hourly
World#33,682 / 412k
🇮🇳Country#5,972 / 45.9k

Earnings, last 30 days

$109k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$106k$108k$110kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Search Engine Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #81Google Search1,379 freelancers · 🇮🇳 #15Top 6%
  2. #376Pay Per Click Advertising3,584 freelancers · 🇮🇳 #89Top 10%
  3. #734Google Ads9,625 freelancers · 🇮🇳 #177Top 8%
  4. #947Search Engine Optimization18,792 freelancers · 🇮🇳 #257Top 5%