Diego F.

🎯 Top Rated | 8+ Years in UX/UI | 49 Upwork projects I'm a UX/UI designer who works where design, data and AI meet. For 8+ years I've designed websites, landing pages and digital products for healthcare, SaaS and education brands. Today I use AI tools as part of my daily workflow to deliver faster: from design to dashboards, tracking and automations, so you can see what happens after launch and what actually converts. Recently I've been working with a private school network: maintaining their WordPress site, fixing lead forms connected to their CRM (WordPress → Zapier → Zoho), setting up GA4 and Google Tag Manager tracking, and building an executive marketing dashboard (Lovable + Windsor.ai) so leadership can see traffic, leads and enrollments in one place. WHAT I CAN HELP WITH: → UX/UI for websites, landing pages, web apps and dashboards → Conversion-focused landing pages and funnel mapping → User personas and customer journey maps → GA4, Google Tag Manager, UTM setup and Microsoft Clarity → Marketing dashboards connecting GA4, Google Ads and Meta (Windsor.ai) → Form-to-CRM automations (WordPress, Zapier, Zoho CRM) → Google Ads search campaign setup → Framer and WordPress builds, developer-ready Figma files HOW I USE AI: → Claude (with direct connections to Figma, Framer, Notion and Windsor.ai) to design, build and analyze faster → Lovable to build custom dashboards and internal tools in days, not weeks → AI-assisted analysis of campaign and website data to spot where leads are lost → Automations that move leads from your forms to your CRM with no manual work → AI speeds up the work, but every design and decision is reviewed by me HOW WE'LL WORK TOGETHER: → Intro call: your goals, your users, and the metrics that matter → Map the journey and funnel to find where leads are lost → Design or fix what's needed: pages, forms, tracking, automations → Measure with a clear dashboard, then iterate I'M A GOOD FIT IF: → Your site gets traffic but leads don't come through (or arrive duplicated or incomplete) → You run ads but can't tell which campaign brings real customers → You want a designer who also understands analytics, not just visuals → You want someone who uses modern AI workflows to deliver faster without losing quality → You're a SaaS, healthcare or education brand that needs clear, trustworthy UX I'm currently completing Google's Digital Marketing & E-commerce certificate. I'm not a full-time media buyer: I connect design, tracking and data so you and your marketing team can make better decisions. ✉️ Let's talk if you want a website that looks good and actually shows you what's working. _ Keywords: UX/UI Design, Web Design, Figma, Framer, WordPress, Landing Page Design, Conversion Rate Optimization, Funnel, Customer Journey Map, User Personas, Google Analytics 4, GA4, Google Tag Manager, UTM, Microsoft Clarity, Marketing Dashboard, Windsor.ai, Google Ads, Meta Ads reporting, Zapier, Zoho CRM, Lead Generation, Marketing Automation, AI Workflow, AI-Assisted Design, SaaS, Healthcare, Education