Tarun S.

Top Rated Plus on Upwork for 6+ consecutive years, 21+ years of market research experience, and 500+ successfully delivered projects. My experience includes 12 years with Kantar, one of the world's leading market research organizations, followed by 9 years running my own market research and analytics consulting firm. Throughout my career, I have helped businesses understand customers, uncover growth opportunities, and make smarter marketing decisions through research, consumer insights, and advanced analytics. I help businesses answer questions such as: • Who are our most valuable customer segments? • What drives customer satisfaction and loyalty? • Which marketing activities generate the highest ROI? • What opportunities exist in the market? • Are our findings statistically reliable and actionable? Core Expertise ✔ Market Research & Consumer Insights Customer Segmentation, Brand Research, U&A Studies, Customer Satisfaction, Product Research, Voice of Customer, Competitive Intelligence ✔ Statistical Analysis Cluster Analysis, Factor Analysis, Conjoint Analysis, Regression, Hypothesis Testing, A/B Testing, Significance Testing, Power Analysis ✔ Marketing Strategy Market Opportunity Assessment, Brand Positioning, Pricing Research, Customer Journey Analysis, Marketing Effectiveness ✔ Dashboards & Data Visualization Power BI, Tableau, Excel Dashboards, Marketing Performance Reporting, Executive Reporting ✔ Research & Analytics Tools SPSS, R, Power BI, Tableau, Excel Clients value my ability to combine statistical rigor with practical business recommendations. I don't just analyze data; I help organizations understand what the findings mean, why they matter, and what actions should come next. If you're looking for a research and analytics partner who can transform complex data into actionable business insights, let's connect