Samantha L.

Hey there! My name’s Sam, and I’m a Digital Media Marketing Specialist whose passion is to help small businesses grow into scalable ecosystems with integrated marketing and branding. With 13 years managing paid, organic, and brand strategy, I can step in at any point and be able to assess and take over whatever is needed. I have the ‘science meets creativity’ instincts, and the brain for technical problem solving that allow me to identify the drivers and the underperforming bits of the entire online marketing lifecycle. My process is: fix what’s broken -- identify the underperforming -- communicate clear brand consistency -- scale what’s working -- drive measurable growth. My last non-fractional role was Marketing Director where I needed to marry every aspect of the marketing lifecycle, paid & organic, to reach our company’s goals. While I often work in a fractional or advisory capacity, I’m also happy to take on smaller, clearly defined projects or task-based work when it’s a good fit. If you need experienced support to audit, clean up, improve, or move something forward quickly, I’m glad to help. I’ve spent my career owning outcomes, and I’m comfortable stepping in, taking initiative, and making informed recommendations without needing hand-holding.