Charles A.

I’m new to Upwork, not new to performance marketing. After 16+ years leading and managing paid media in corporate environments, I chose to become an independent consultant. While my Upwork profile is just getting started, my experience comes from years of driving measurable revenue growth, lowering acquisition costs, and scaling campaigns responsibly. If you're looking for someone to simply “run ads,” I’m probably not your best fit. If you want someone focused on profitability, efficiency, and real business outcomes — we should talk. Businesses don’t hire me to run campaigns. They hire me to improve performance. Core Expertise I specialize in: • Google Ads (Search, Performance Max, Demand Gen, Display, YouTube) • Microsoft Ads (Bing Search & Audience Network) • Paid Search & PPC Optimization • Lead Generation & Demand Generation • Conversion Tracking & Analytics • Budget Efficiency & Scaling Primary focus areas: • Lower CPA / CAC • Higher conversion rates • Lead quality improvement • Revenue & ROI growth • Sustainable scaling What I Can Help You With: Strategy & Setup • Full Google Ads & Microsoft Ads builds • Keyword & competitor research • Conversion tracking (GA4, Tag Manager, calls, forms) • Funnel & landing page alignment Optimization & Scaling • CPA / ROAS optimization • Quality Score & CTR improvements • Budget reallocation & efficiency • A/B testing & experimentation Advanced Campaign Types • Performance Max • Demand Gen / Discovery • YouTube Ads • Display & Remarketing Audits & Recovery • Identify wasted spend • Fix tracking & attribution issues • Restructure accounts • Reverse declining performance How I Work: I treat your ad budget like my own investment. My methodology: Deep performance analysis Identify efficiency & growth opportunities Structured testing roadmap Continuous optimization Scale winners, eliminate waste No guesswork. No vanity metrics. Who I Work With • B2B & SaaS • Service-based businesses • eCommerce brands • Local & multi-location companies • Startups & growth-stage teams Why Clients Work With Me • ROI and performance-first mindset • Strong analytical & strategic thinking • Clear, direct communication • Relentless optimization discipline • Experience managing significant budgets Because I’m new to Upwork, I’m happy to begin with: • A structured audit • A short initial engagement • Or a clearly defined test project This allows you to evaluate my work with minimal risk. Let’s Talk If you want paid campaigns focused on measurable business outcomes: Send me a message with: • Your goal (sales, leads, ROAS, scaling) • Your platform (Google, Bing, or both) • Your current challenge