Paul G.

🚀 PPC Specialist - Scaling Lead Gen & E-commerce via Google & Meta Ads 💼 8+ Years Experience | $142M+ in Managed Conversion Value | Google Partner 🎯 Brands: BMW, Timberland, Skillshare, 3M ⸻ Most Google & Meta Ads accounts don’t fail because of budget - they fail because of structure, tracking, and poor optimisation decisions. I help businesses fix underperforming PPC campaigns and scale what’s already working - whether that’s generating more qualified leads or increasing profitable e-commerce revenue. If your campaigns are stuck, unstable, or not scaling, I can quickly identify what’s limiting performance and how to fix it. ⸻ What I typically improve: • Campaigns limited by overly strict bidding or poor budget allocation • High CPA / low ROAS due to weak structure or targeting • Inconsistent or poor-quality leads • Tracking issues that lead to bad optimisation decisions • Lack of proper testing (especially creatives on Meta) ⸻ How I approach scaling: • Fix tracking first - ensure data is accurate • Remove structural limitations in campaigns • Adjust bidding to unlock volume and stability • Build proper testing systems (creative + targeting) • Scale based on real performance (leads, revenue), not vanity metrics ⸻ Experience highlights: • Managed campaigns generating up to $142M in tracked conversion value • Worked with brands like BMW, Timberland, Skillshare, 3M • Experience across both lead generation and e-commerce businesses • Focused on profitable growth, not just traffic or spend ⸻ Platforms & tools: Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, GA4, Google Tag Manager, Looker Studio, Shopify, WooCommerce, landing pages & funnel optimisation ⸻ Free audit If you’d like, I can run a quick free audit of your account and show you exactly what’s limiting performance, along with clear next steps - no obligation. ⸻ 📩 Message me if you want to improve performance or scale what’s already working. ⸻