Zachary E.

If you own a law firm, home service company, healthcare practice or DTC brand and you want your marketing run like an operation, invite me to your job. I'll do everything I can to grow your revenue. Message me now as spots are limited. I've been in marketing for 15+ years and managed more than $500M in marketing spend. Today I focus my fractional CMO work on four industries only: law firms, home service companies, healthcare practices and DTC brands. I'm the #1 lifetime-ranked Fractional CMO on Upwork (#3 in the world), Expert-Vetted, and recognized as one of the top fractional CMOs in each of these industries. I help business owners and entrepreneurs in these industries scale using my proprietary Marketing Impact OS. I push and pull your marketing operation with you every week, like a team member, not a consultant. I live by one rule: if your business succeeds, you'll keep working with me. So I treat your marketing like an investor in your success, not a vendor sending invoices. I VIEW EVERY OPERATION IN 7 DIMENSIONS, IN THIS ORDER 1. Strategy: who you serve, what you offer, and where every dollar should go 2. Data: one set of numbers everyone trusts, tied to revenue 3. Friction: every place a lead, call or cart is lost between the ad and the sale 4. Process: how work moves from idea to launch, with an owner and a date 5. People: the right team, agencies and vendors, each held to a scorecard 6. Technology: a connected stack, with every tool earning its cost 7. Communication: weekly reporting that tells you what to do next THE MARKETING IMPACT OS Built to close the gap between an idea and measurable results. Four steps, on repeat: Inspect: what's working, what's wasting money, what's disconnected Ideate: the plan, ranked by impact Implement: every activity owned, dated and shipped Iterate: a weekly scorecard tied to revenue, not vanity metrics It's AI-native: your data, team and vendors run in one system, watched and reported on continuously, not once a quarter. WHO I WORK WITH Law firms: personal injury, criminal defense, DUI/DWI, family, immigration, employment, mass tort, estate planning and business law. My goal: more signed cases. Home services: HVAC, plumbing, roofing, electrical, pest control, landscaping, pool, flooring and remodeling, including multi-location and franchise brands. My goal: more booked jobs. Healthcare practices: dental, med spa, ketamine, chiropractic, orthodontic and specialty clinics, with HIPAA-aware tracking. My goal: new patients who stay. DTC brands: Shopify and ecommerce brands selling from their own store. My goal: a lower cost to win each customer and a higher repeat rate. A ROADMAP BUILT FOR YOUR INDUSTRY Over the years I've built a Marketing Impact Roadmap for each of these industries. Yours covers your full operation in one plan: competitor research and positioning, a vendor and agency audit (keep, fix or fire), your funnel and intake, revenue attribution, an annual budget by channel, and the team to run it. AFTER THE ROADMAP, YOU CHOOSE WHO RUNS IT - Do it yourself, with guidance: playbooks, monthly webinars, vetted vendors, AI and martech help - Ad hoc: strategy sessions, vendor calls, hiring, audits and negotiations - Fractional CMO: I lead your marketing operation. Agencies, vendors, budget and team, all aimed at revenue - Fractional CMO plus team: marketing off your plate. You approve the big calls; we run the rest - Full build: the entire operation built from scratch and run for you. Month to month. No long contracts. No setup fees. TRACK RECORD - 10 + Law firms scaling to multi-state and 1-7 locations - 12+ Home service businesses winning their markets,1 to 11 locations, some now franchising nationwide - 20 +Healthcare practices scaled to multiple locations and increased market share - 7 + DTC brands (coffee, cosmetics, jewelry, apparel) scaled from 4 to 6 figures to 7 to 9 figures while lowering COGS and raising AOV - 312,000 monthly users for an AI startup I took to market - 52,000+ monthly active users for a SaaS startup in 3 months (multi-million dollar budget) - 860% organic traffic growth for a multi-location service business - Worked alongside the Amazon GTM team. Brands I've worked with include Amazon and Netflix. CAPABILITIES Fractional CMO, Marketing Operations, Marketing Strategy, Competitor Research, Positioning, Go-to-Market Leadership, Revenue Attribution, Marketing Attribution, Budget Planning, Conversion Rate Optimization, Vendor and Agency Management, Team Build, AI Agent Builds, Claude Code WHAT CLIENTS SAY "Zachary works in systems and continuous optimization. The way he took over our marketing operation has been a huge boost on revenue, but has also saved us time from chasing and managing team and vendors. He feels like a team member, less of a consultant." "He brings fresh ideas and excellent strategy to the table at every conversation and has played a key role in taking our business to the next level." - Zachary