Zachary E.

AI-Native Fractional CMO| CRO | Revenue Attribution | Growth Leader

I'm the #1 lifetime-ranked Fractional CMO on Upwork (#3 in the world), Expert-Vetted, with 10+ years running marketing operations and $500M+ in marketing spend behind me. Here's what makes me different from every other fractional CMO you'll talk to: I don't hand you a strategy deck and disappear. I install an operating system. My proprietary RIOT Method™ puts your entire marketing operation under one roof and runs it across 7 dimensions: Strategy — People — Process — Communication — Technology — Friction — Data Analysis Strategy, team, vendors, budget, tech stack, CRO, and revenue attribution — all in one centralized system, now AI-powered, so your operation is watched, optimized, and reported on continuously instead of once a quarter. I work like a team member, not a consultant. I stay ahead of every meaningful shift — Google Ads policy, LSA pricing, AI search (SEO → AEO), attribution methodology, martech releases — and translate it into action for clients. WHO I WORK WITH Small and mid-sized businesses ready to scale marketing operations. I also have worked with many DTC clients and startups. Specialties: law firms, home services, e-commerce, healthcare, SaaS, multi-location brands, franchise, and professional services. EVERYONE STARTS WITH THE RIOT MARKETING ROADMAP A marketing operational diagnostic that scores your business across all 7 dimensions and hands you a complete roadmap to scale. WHAT YOU GET • 90-minute strategy session + deep-dive operational questionnaire • Full audit of every vendor, agency, and marketing activity you pay for • A score across all 7 dimensions • Detailed competitor analysis • Your complete RIOT Marketing Roadmap — yours to keep • Annual marketing budget with monthly breakdowns by channel • Vendor analysis: keep, fix, or fire — for every vendor on your stack • Your entire marketing operation documented in one centralized system YOUR OPTIONS AFTER THE ROADMAP RIOT Membership — You implement with my guidance. Private community, monthly webinars, playbooks, vetted vendor network, AI + martech guidance. (DIY with guidance.) Fractional CMO, Ad Hoc — Live strategy sessions, vendor calls, hiring interviews, campaign audits, negotiations. Book as needed. Fractional CMO — I lead your marketing operation: agency meetings, vendor accountability, budget, everyone aimed at revenue. Fractional CMO + Team — Marketing fully off your plate. Full team build including my network. You approve the big calls; we handle the rest. Full Build — The entire operation built and run from scratch: diagnostic, strategy, vendor consolidation, tech-stack rebuild, attribution layer, and 90 days of operating it. All retainers month-to-month. No contracts. No setup fees. Cancel anytime. TRACK RECORD • Law firm scaled from 1 → 7 locations • Worked alongside the Amazon GTM team • 860% organic traffic growth (multi-location service business) • Home Service brand franchised to 27 states • 52K+ MAU for a SaaS startup in 3 months • Healthcare practice scaled to 16 locations • $300M+ in marketing spend managed • 4 DTC brands (coffee, cosmetics, jewelry, apparel) scaled from 4-6 figures to 7-9 figures while lowering COGS and helping raise AOV over time. THE RIOT FRAMEWORK REFLECT — what's working, what's wasting money, what's disconnected IMPLEMENT — Cleanup → Setup → Build → Scale modules for every marketing activity OPTIMIZE — score across all 7 dimensions; fix what's broken TRACK — KPIs tied to revenue, not vanity metrics INDUSTRIES — Law Firms (PI, Criminal Defense, DUI/DWI, Family, Immigration, Employment, Mass Tort, Civil Litigation, Estate Planning, Business, Real Estate) · Home Services · E-Commerce · Healthcare · SaaS · Professional Services · Multi-Location · Franchise CAPABILITIES — Fractional CMO · Marketing Strategy · Marketing Operations · Vendor Management · Marketing Audit · GTM Lead · SEO · AEO · Google Ads · Local Services Ads · Meta Ads · CRO · MarTech · AI Marketing · Budget Optimization · KPI Development · Revenue Attribution · CRM (Salesforce, HubSpot) · Call Tracking · Claude Code Expert · Gohighlevel · AI Agent builds · Growth Marketing · Brand Marketing · Product Marketing · Leadership · NEEAT growth · Marketing Automation · Team Build — Zachary Ellison, Expert-Vetted Fractional CMO · Fractional CMOZ "Zachary works in systems and continuous optimization. The way he took over our marketing operation has been a huge boost on revenue, but has also saved us time from chasing and managing team and vendors. He feels like a team member, less of a consultant." "Zach has been awesome to work with over the last year of our relationship. He brings fresh ideas and excellent strategy to the table at every conversation and has played a key role in taking our business to the next level." "Zach has done a fantastic job leading my company's digital marketing efforts. He is very easy to work with, organized, communicative, and has excellent recommendations for revenue-generating strategies."