Muneeb B.

DTC Email Marketing Expert (Health & Wellness) | 16M+ Generated (USD)

Klaviyo Certified - almost a decade as an email marketer for DTC E-Commerce brands, including 4+ years inside a SHARK TANK backed business (USA) Generated $16,000,000+ (Email/SMS revenue for health and wellness + beauty and fashion) From Strategy to: -- Copywriting -- Design -- AB Testing & Split Testing -- Implementation Inside Klaviyo -- Revenue Growth -- Retention Growth (LTV + AOV) Ex-Senior Retention Marketing Expert @ Forte Series, Relaxium, ZahraaTheLabel, KiddoSpace, TheDressOutlet. -------------------------------------------------- Here’s how I approach retention marketing in general: 🚀 More Emails ≠ More Revenue: Revenue comes from relevance, not volume. Even a small list can outperform a big one when the messaging is strategic and personalized. 📊 Data-First Decisions (avoid guesswork): What if you’re a new brand? More A/B testing to learn customer behaviour. ✍🏼 Customer-Centric Messaging: Generic email flows and campaign won't do anything. Your customers’ behaviour shows what they need and emails should reflect that. 💥 Customer Nurturing Comes First (Revenue Second): A one-time buyer, second time customer and a loyal customer aren’t the same. Understand your segments, build trust, and guide conversions naturally. 📅 Strategic Campaign Planning: Random campaigns lead to unsubscribes. I always recommend a 30-day calendar tied to customer awareness and lifecycle stages.