Doug M.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

If your GA4 reports, Google Ads conversions, Data Studio dashboards, or GTM setup don’t match what you expect, I can help determine what’s happening, repair the measurement, and verify that it works. I’m a Google Analytics-certified web analytics consultant with 25+ years of experience. I specialize in GA4, Google Tag Manager, conversion tracking, Data Studio, analytics QA, and measurement troubleshooting for businesses and agencies. Common projects include: - GA4 and GTM setup, cleanup, troubleshooting, and validation - Google Ads and GA4 conversion tracking repair - Data Studio dashboards and reporting systems - Cross-platform reporting and data-quality investigation - Ecommerce and lead-generation measurement - Event tracking plans and implementation support - Analytics documentation and handoff - Behind-the-scenes analytics support for agencies My work often starts when something important no longer adds up. I look beyond individual tags or reports to understand the measurement chain, identify where it is breaking, and determine what can actually be trusted. Typical questions include: - Why are conversions missing, duplicated, or showing the wrong value? - Why doesn’t GA4 match Google Ads, Shopify, CRM, or internal reporting? - Is the GTM implementation working as intended? - Can this Data Studio dashboard be trusted? My hands-on experience includes GA4, Google Tag Manager, Data Studio, Google Ads conversion tracking, BigQuery, ecommerce measurement, APIs, and related marketing analytics systems. I’m particularly well suited to projects that require careful investigation, clear communication, reliable implementation, and documentation of what changed.