Doug M.

GA4, GTM & Looker Studio Expert | Fix Tracking, Conversions & Reports

If your GA4 reports, Google Ads conversions, Looker Studio dashboards, or GTM setup no longer feel reliable, I can help you find the issue, fix the tracking, and document what changed. I specialize in GA4, Google Tag Manager, conversion tracking, Looker Studio reporting, and analytics QA for businesses and agencies that need reliable measurement without adding another full-time analytics hire. My work is especially useful when reports are inconsistent, conversions are missing, dashboards no longer match expectations, or nobody is sure whether the current analytics setup is still reliable. Common projects include: - GA4 and GTM setup, cleanup, and troubleshooting - Conversion tracking repair for Google Ads and GA4 - Looker Studio dashboards that are easier to trust and maintain - Cross-platform reporting checks and data-quality investigation - Google Ads / GA4 conversion validation - Event tracking plans and implementation support - Documentation so future changes do not break the measurement system - Analytics support for agencies that need a reliable behind-the-scenes specialist I don’t just install tags or build dashboards. I help determine whether the numbers can be trusted, where the tracking chain is breaking, and what needs to be repaired upstream. Clients usually come to me when they are dealing with questions like: - Why are conversions missing or duplicated? - Why does GA4 not match Google Ads, Shopify, CRM, or internal reporting? - Is this GTM container still set up correctly? - Can this Looker Studio dashboard be trusted? - What changed, and why did reporting suddenly break? - What needs to be documented so this does not keep happening? I have 25+ years of experience in web analytics, digital measurement, and reporting systems, with hands-on work across GA4, Google Tag Manager, Looker Studio, Google Ads conversion tracking, BigQuery, and related marketing analytics tools. I’m a strong fit for projects where you need someone to investigate carefully, communicate clearly, and leave you with a cleaner, more reliable measurement setup than you had before.