Kate T.

With over 20 years of B2B sales and marketing experience—and 10+ years in healthcare—I help companies drive real growth through strategic execution. I’ve led marketing and sales development teams as a Senior Director, and now I work with clients as a fractional head of marketing or campaign expert to fill leadership gaps, launch strategic initiatives, and boost lead generation and conversion. How I Can Help: End-to-end campaign execution: ABM, nurture, drip, new product launches Digital strategy and execution: SEO, paid media, email, and social CRM & marketing automation optimization: HubSpot, Salesforce, Pardot, Zoho High-impact messaging and positioning for GTM Strategic playbooks, marketing audits, and transition support Content calendars, blog/editorial planning, email & social copywriting Tools & Tech Proficiency: CRM: HubSpot, Salesforce, Zoho Marketing Automation: Pardot, HubSpot, Mailchimp Design & Scheduling: Canva, Sprout Social Platforms: LinkedIn, Google Ads, Meta, WordPress Proven Results – Healthcare Case Study: Led a digital transformation for a healthcare revenue cycle company: 200% of lead generation goal achieved 160% of new sales revenue goal exceeded Boosted SEO and web traffic with strategic content and technical updates Seamlessly transitioned 3 acquired brands under a unified marketing identity Strengthened sales alignment and improved GTM execution How I Can Support Your Marketing Efforts: Fractional Head of Marketing Campaign Strategy & Execution CRM Optimization & Marketing Ops ABM & Demand Gen Programs GTM & Messaging Strategy Marketing Audits & Leadership Transition Support Let’s connect and drive measurable growth for your business.