Martin L.

12M+ Ad Spend | Creative Strategist

$12K → $72K in 30 days. Not by making more ads, by finding the right angles first. Creative strategist with 8 years in marketing, 50+ projects, $12M+ managed Meta spend, and 100% Job Success on Upwork. • Research-first creative strategy, 80 pages of research before a single script • The Creative Angle Engine: angles ranked by evidence, not gut instinct • Contribution margin grows while ad spend stays flat You're spending $30K–$300K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. You're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks the question that actually matters: why would a cold stranger pick your brand over three competitors in the 1.7 seconds before they scroll past? It's an angle problem, and solving it is exactly what a research-first creative strategist does differently. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀: As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1: Research: Competitor creative audit, audience psychology mapping, platform trend analysis. 80-page deep dive. Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Evidence-based, not gut instinct. Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you. The result: higher creative hit rate, less wasted production budget, faster path to your control ad, and contribution margin that grows while ad spend stays flat. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - DTC Health Brand: 6X ROAS, -80% CAC using creative strategist-led angle identification - DTC Nutrition Brand: CPA down 32% in 60 days, ad revenue up 72% - DTC Brand: 41% revenue increase through landing page + angle alignment - DTC Pet Brand: $4.7 ROAS with systematic UGC angle testing - SaaS Launch: $22K → $100K in 30 days, 66% of 239 trial starts from 4 winning angles "Martin's creative strategist approach eliminated our creative lottery completely." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: • 80-page research document, competitors, audience psychology, platform trends • 6–8 ranked angle hypotheses with evidence and rationale • Production-ready briefs, hook, script, visual direction, CTA • UGC scripts and creator briefs with scroll-stopping openers • Angle scoring matrix, so you know exactly what to test first • Landing page alignment, your pages match the winning angles • A repeatable creative strategy process, not a one-off guess ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁: Start with the Quick Audit ($497): I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Want to go deeper right away? The Full Creative Intelligence Research ($1,300) adds a complete teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Every dollar you spend on the way in credits 100% toward the next step. No wasted investment. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus Perfect for: DTC e-commerce brands spending $30K–$300K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic. Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce Serving brands in the US, NL, and DACH markets. Martin Lostak 🙂