Martin L.

$27,566 → $67,164 in one campaign. Not by making more ads, by finding the right angles first. Creative strategist with 9 years in marketing, 50+ projects, $12M+ managed Meta spend, and 100% Job Success on Upwork. • Research-first creative strategy, 80 pages of research before a single script • The Creative Angle Engine: angles ranked by evidence, not gut instinct • Contribution margin grows while ad spend stays flat You're spending $30K–$500K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. You're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks why a cold stranger would pick your brand over three competitors in the 1.7 seconds before they scroll past. It's an angle problem, and solving it is exactly what a research-first creative strategist does differently. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀: As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1: Research: Competitor creative audit, audience psychology mapping, awareness stages, market sophistication, platform trend analysis. 80-page deep dive. Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you. I can't promise you a ROAS number. What the research changes is which angles get made at all, and how fast you find your control ad. The contribution margin follows from that. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - DTC Bath & Body Brand: ROAS 1.8 → 2.75 using creative strategist-led angle identification - DTC Personal Care Brand: hook rate 18% → 34%, CPC €0.70 → €0.36 - DTC Home Décor Brand: 5.78 ROAS on one campaign, €12K spend → €72K revenue, from one research-backed script - DTC Insole Brand: CPA €18 → €12 contribution margin lift with systematic UGC angle testing - SaaS Launch: 239 trial starts and an account-record 0.7% CTR from 4 winning angles "Martin's creative strategist approach eliminated our creative lottery completely." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: • 80-page research document, competitors, audience psychology, platform trends • 6–8 ranked angle hypotheses with evidence and rationale • Production-ready briefs, hook, script, visual direction, CTA • UGC scripts and creator briefs with scroll-stopping openers • Angle scoring matrix, so you know exactly what to test first and what goes in the next batch • A repeatable creative strategy process, not a one-off guess ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁: Want to see how I write first? The Trial Pack ($400): 2 ad scripts on one angle, 3 hooks each. 5 days, no account access needed. Want the strategy? The Quick Audit ($997): I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 72 hours. Ready to scale? Monthly retainers start at 20 concepts a month. Every dollar you spend on the way in credits 100% toward a monthly retainer. No wasted investment. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Trial Pack and the Quick Audit are how you see the real thing. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus Perfect for: DTC e-commerce brands spending $30K–$500K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic. Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce Serving brands in the US, NL, and DACH markets. Martin Lostak 🙂