Kiersten B.

Top 1 Percent Brand Strategist & Designer | Beauty, Wellness & CPG

I'm an Expert-Vetted brand strategist and designer, part of Upwork's invite-only top 1% of talent. With 15+ years and a client list that includes Urban Decay, L'Oréal, and Mattel, I help beauty, wellness, and CPG brands command premium prices through strategy-led brand identity, logo design, and packaging design that attracts the right customer and turns them into a buyer. I'm Pratt-trained, Upwork-certified in Brand Identity, and the founder of Eye Savvy Design, a boutique branding studio for companies that want to look and feel genuinely high-end. Before launching my own studio, I spent years designing for high-profile beauty and lifestyle brands in Southern California, so I understand what it takes to make a brand stand out on a retail shelf, on a website, and in a crowded social feed. I'M MORE THAN A DESIGNER. I'M A BRAND STRATEGIST. This is the part most clients underestimate. I don't just make things look good. I build the strategy behind the visuals. Strategy and design carry equal weight in everything I deliver, and every engagement includes both. Before a single logo or color palette, I define your positioning, your audience, and what truly sets you apart. Then I design an identity that brings that strategy to life. A beautiful brand that isn't strategic is just decoration. A strategic one becomes a business asset that drives recognition, loyalty, and sales. WHAT MY CLIENTS SAY Brands I've built have launched new product lines, won shelf space against far bigger competitors, and helped first-year founders look established enough to beat out businesses with decades more experience. But my clients say it best: "This full brand presentation actually brought tears to my eyes, and I am not a very emotional person. It's so beautiful and so much more than I imagined. Literal chills." - Ashley H. "WOW. I really love what you've created and identified for us. I love how you connected it with 'adaptability.' So unique and cool, and it definitely speaks to what our brand is about." - Brittany R. "WOW Kiki, I'm SUPER impressed. Dang." - Eddie, Hella Cocktail Co. "We are blown away with this! Seeing all of the designs come together is amazing. I love the box design and the doctor stamp of approval." - Christy D. "What's the best way for us to refer people to you? I can't wait to share this brand work, it's so good." - Cait "In my first year in business, my brand looked so professional I was winning bids against competitors with 20 to 30 years more experience than me." - Daniel M. WHAT I DO - Brand strategy, positioning, and creative direction - Brand identity and visual identity systems - Logo design and custom logo suites - Packaging design, label design, and dielines - Rebranding and brand refreshes - Brand guidelines and brand style guides - Website and landing page design (Shopify, Squarespace, e-commerce) - Social media graphics, content kits, and digital ads - Pitch decks, investor decks, and presentation design - Print collateral, business cards, and marketing assets INDUSTRIES I SPECIALIZE IN - Beauty, skincare, and cosmetics - Health, wellness, and lifestyle - Food, beverage, and CPG packaging - Cannabis and CPG products - Fashion and boutique retail - Tech startups and digital brands - Web3, NFT, and emerging tech - Hospitality, events, and experiences MY PROCESS 1. Discovery: I get clear on your business goals, target audience, and competitive landscape. 2. Strategy: I develop your positioning, creative direction, and moodboard so we're aligned before any design begins. 3. Design: I bring your brand to life through cohesive, strategic visual elements. 4. Delivery: I hand off polished, launch-ready assets, brand guidelines, and the support you need to roll everything out with confidence. WHAT MAKES A BRAND SUCCESSFUL - Uniqueness: own your lane and stand apart from competitors - Storytelling: lead with meaning, not just visuals - Strategy: design with intent and purpose - Consistency: align every brand touchpoint - Connection: create real emotional resonance with your audience WAYS TO WORK WITH ME Whether you need a fast, focused one-week brand identity intensive or a full multi-phase rebrand, I offer flexible engagements built around your stage and budget. Every option delivers clarity, cohesion, and design built to support your customer journey and long-term growth. A FEW BRANDS I'VE PARTNERED WITH Urban Decay, Hella Cocktail Co., GLO Science, WLDKAT, Boody, Honey Vape, Samarasa Yoga, NBA Top Shot, Young at Art Children's Museum, and Full Belly Club, spanning beauty, wellness, food and beverage, fashion, tech, and Web3. TOOLS I USE Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Figma, and Canva. LET'S BUILD YOUR BRAND If you're serious about building a brand that's beautiful, strategic, and unforgettable, I'd love to connect. I offer a free consultation to learn about your goals and see if we're the right fit. Just message me or book a consultation to get started, and