Luis Miguel R.

I help campaigns, brands and creators understand what their audience really thinks, and turn that audience into results. I'm a political scientist and digital intelligence analyst. For 5+ years I've run social listening, digital research and strategy for campaigns, governments and organizations in 13 countries across Latin America, Spain and the Caribbean. I've delivered 150+ intelligence reports, and I won the Youth Leadership Award at the 2022 Napolitan Victory Awards. What I do: Social Listening & Media Monitoring • Map the conversation around a person, brand or issue: volume, sentiment, top topics and key voices • Flag high-impact negative posts, attacks and disinformation before they spread • Deliver clear reports with strategic recommendations, not just raw data Competitive Benchmarking & Digital Audits • Compare social performance, community growth and engagement share against competitors • Audit Google search presence and news coverage OSINT & Opinion Research • Open-source research on public figures, organizations and political environments • Design and analyze microsegmented digital surveys (400 to 1,200 responses, 95% confidence) Political Digital Strategy & Ads • Digital strategy and messaging for campaigns, especially Spanish-speaking and Hispanic audiences • Paid media on Meta, TikTok and Google Ads Digital Transformation & Automation - Turn content creators, coaches and organizations into digital businesses: online stores, memberships and digital product sales on WordPress/WooCommerce, Substack and Payhip - Payment and delivery systems with Stripe and PayPal, plus automated email flows (welcome, post-purchase, upsell) - Social-to-sales automation with ManyChat and n8n, connecting Instagram and Facebook to subscriptions and purchases - AI-powered tools and dashboards built with Claude, to work faster and make decisions with data Tools: Brandwatch, Meltwater, Determ, SentiOne, Power BI, Tableau, SQL, n8n, WordPress/WooCommerce, Substack, Stripe, ManyChat, Claude. Industries: political campaigns, government and public affairs, PR and communications agencies, NGOs, brands reaching LatAm and Hispanic audiences. I'm a strong fit if: - You need to understand what Spanish-speaking audiences really think about a candidate, brand or issue - You're facing a launch, campaign or reputation crisis and need data before you decide - You want to turn your audience into a digital business with simple, automated systems - You want an analyst who understands both the numbers and the politics behind them Native Spanish speaker, professional English. Based in Mexico City (CST).