Skip to content
BackNov 7
Neil M.
Expert-Vetted

Neil M.

Fractional CMO & Marketing Strategist | GTM, Positioning, Messaging

𝟓 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟏𝟎𝟎𝐬 · 𝟖 𝐮𝐧𝐢𝐜𝐨𝐫𝐧𝐬 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 (𝐓𝐨𝐩 𝟏% 𝐨𝐟 𝐔𝐩𝐰𝐨𝐫𝐤) · 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I help founders and leadership teams fix the problem underneath the marketing problem: unclear positioning, messaging that sounds like the category, launches with activity but no governing logic, channels that don't fit the business. Trusted by Microsoft, Intel, Dell, ExxonMobil, Johnson Controls, Marqeta, Sprout Social, OpenSea, Almond Fintech, and PayiQ, plus hundreds of founder-led companies across B2B, SaaS, AI, fintech, CPG, DTC, and professional services. In the past year alone, I've done 30+ positioning and brand strategy engagements for AI/SaaS companies (many were off-platform). 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬: Fixed-scope strategy sprints when you need one thing solved, or a fractional CMO seat where I set the strategy and run the channels that matter alongside your team. 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: Brand positioning and messaging architecture, go-to-market and launch strategy, offer and category design, product marketing, growth marketing strategy/execution, creative strategy for paid social, competitive intelligence, thought leadership ghostwriting, and the conversion copy that carries the strategy onto the page. 𝐓𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬: 7x year-over-year growth for a repositioned tech consumer platform. A 10x conversion lift from one rewritten landing page, with the customer base doubling inside 9 months. 200K+ signups from a single campaign system. Content strategy that increased traffic up to 5x. Multiple seven-figure launches, acquisitions, 6-8x ROAS on performance creative, 30%+ email-revenue lifts, and executive content in Forbes, Entrepreneur, Inc, and Fast Company. Selected case studies below.

🇺🇸Dallas, United States$150/hr100% JSS4.83 (402)Since Aug 2017
GlobeUpwork

Earnings and projects

MRR
$9.6k

Last 6 months ÷ 6

World#1,432 / 412k
🇺🇸Country#652 / 62.1k
Revenue, last 30 days
$16k

Last 6 months: $58k

World#485 / 412k
🇺🇸Country#246 / 62.1k
Total earnings
$439k

Billed in all: $452k

World#3,685 / 412k
🇺🇸Country#1,154 / 62.1k
Per project
$614

$5.2k in the last 6 months

World#164,062 / 412k
🇺🇸Country#27,805 / 62.1k
Projects, last 6 months
11
91% fixed9% hourly
World#15,931 / 412k
🇺🇸Country#2,472 / 62.1k
Projects in all
714

Across 858 contracts

67% fixed33% hourly
World#787 / 412k
🇺🇸Country#169 / 62.1k

Earnings, last 30 days

$452k+$16.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$430k$440k$450k$460kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 20

Rarest: top 0.25% in Marketing Communications, of 807. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Competitive Intelligence115 freelancers · 🇺🇸 #1Top 0.87%
  2. 2Marketing Communications807 freelancers · 🇺🇸 #2Top 0.25%
  3. #4Product Marketing661 freelancers · 🇺🇸 #2Top 0.61%
  4. #6Brand Marketing1,198 freelancers · 🇺🇸 #4Top 0.50%
  5. #6Communication Strategy731 freelancers · 🇺🇸 #3Top 0.82%
  6. #7Marketing Consulting836 freelancers · 🇺🇸 #5Top 0.84%
  7. #10Business Strategy871 freelancers · 🇺🇸 #6Top 1%
  8. #12Go-to-Market Strategy820 freelancers · 🇺🇸 #9Top 1%