Neil M.

Brand Strategist | GTM, Positioning, Messaging, & Launch Strategy

𝟓 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟏𝟎𝟎𝐬 · 𝟖 𝐮𝐧𝐢𝐜𝐨𝐫𝐧𝐬 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 (𝐓𝐨𝐩 𝟏% 𝐨𝐟 𝐔𝐩𝐰𝐨𝐫𝐤) · 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I help founders and leadership teams fix the problem underneath the marketing problem: unclear positioning, messaging that sounds like the category, launches with activity but no governing logic, channels that don't fit the business. Trusted by Microsoft, Intel, Dell, ExxonMobil, Johnson Controls, Marqeta, SproutSocial, OpenSea, Almond Fintech, and PayiQ, plus hundreds of founder-led companies across SaaS, fintech, CPG, DTC, and professional services. 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: brand positioning and messaging architecture, go-to-market and launch strategy, offer and category design, product marketing, creative strategy for paid social, competitive intelligence, and the conversion copy that carries the strategy onto the page. Engagements may run as fixed-scope strategy sprints or as a fractional CMO leading the thinking your team executes against. 𝐓𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬: acquisitions, multi-million fundraising rounds, 7x Y-o-Y growth, 2xing revenue within 6 months, multiple seven-figure launches, 200K+ signups from a single campaign system, 5-8x ROAS on performance creative, 30%+ email-revenue lifts, executive content in Forbes, Entrepreneur, Inc, and Fast Company. Selected case studies below.