Nancy S.
Google Ads, Meta Ads & PPC Specialist | Leads, Sales & ROAS
🛡️𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 | 𝗕𝗶𝗻𝗴 𝗔𝗱𝘀 | 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 | 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 | 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 | 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗔𝗱𝘀 | 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 | 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝘀 | 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 | 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗔𝗱𝘀 | 𝗥𝗲𝗱𝗱𝗶𝘁 𝗔𝗱𝘀 | 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗔𝗱𝘀 | 𝗫 𝗔𝗱𝘀 | 𝗔𝗽𝗽𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀 | 𝗔𝗽𝗽 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 𝗔𝗱𝘀 | 𝗚𝗔𝟰 | 𝗚𝗧𝗠 | 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹 Are you spending money on ads but not getting enough qualified leads, sales, calls, app installs, or bookings? I help businesses set up, manage, and optimize paid ad campaigns across 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗕𝗶𝗻𝗴/𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀, 𝗠𝗲𝘁𝗮 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗔𝗱𝘀, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀, 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀, 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗔𝗱𝘀, 𝗥𝗲𝗱𝗱𝗶𝘁 𝗔𝗱𝘀, 𝗧𝘄𝗶𝘁𝘁𝗲𝗿/, and 𝗔𝗽𝗽 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 𝗔𝗱𝘀 with a clear focus on performance, tracking, and real business growth. With 15 years of paid advertising experience, I work with local businesses, e-commerce brands, SaaS companies, service-based businesses, real estate, healthcare, legal, education, mobile apps, coaches, consultants, and B2B brands. 🛡️ 𝐌𝐲 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Search Ads, Performance Max, Display Ads, YouTube Ads, Shopping Ads, remarketing, call ads, lead generation campaigns, and conversion tracking. ✅ 𝗕𝗶𝗻𝗴 / 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 Search campaigns, keyword targeting, ad extensions, Microsoft Ads optimization, search term analysis, and lead generation campaigns. ✅ 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Facebook Ads, Instagram Ads, ecommerce sales, lead generation, retargeting, custom audiences, lookalike audiences, Pixel setup, and campaign optimization. ✅ 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗧𝗶𝗸𝗧𝗼𝗸 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 Video ads, TikTok creative testing, B2B lead generation, LinkedIn Lead Gen Forms, audience testing, retargeting, and reporting. ✅ 𝗔𝗽𝗽 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 𝗔𝗱𝘀 Google App Campaigns, Meta App Install Ads, Apple Search Ads, Play Store installs, App Store installs, CPI optimization, and app growth campaigns. ✅ 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁, 𝗥𝗲𝗱𝗱𝗶𝘁 & 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 / 𝗫 𝗔𝗱𝘀 Paid social campaign setup, traffic campaigns, awareness campaigns, audience targeting, retargeting, and performance improvement. 🛡️ 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 • PPC campaign setup from scratch • Google Ads and Bing Ads audit • Keyword research and negative keywords • Search term analysis • Ad copywriting and ad extensions • Meta Pixel, Google Tag, GTM, and GA4 tracking checks • Conversion tracking for leads, calls, forms, sales, and bookings • Retargeting and remarketing campaigns • Landing page and funnel review • Lead quality improvement • Budget planning and bid strategy • A/B testing for ads, audiences, creatives, and keywords • Weekly and monthly performance reporting • Campaign scaling strategy 🛡️ 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 I do not just create campaigns and leave them running. I review data, fix wasted spend, improve targeting, fix tracking, and optimize for real numbers. My goal is simple: help you get better results from your ad spend. 🛡️ 𝐏𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 ➜ 𝗟𝗼𝗰𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Reduced cost per lead by 32% through keyword cleanup, negative keywords, and landing page improvements. ➜ 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗿𝗮𝗻𝗱: Improved ROAS by 148% using Meta Ads retargeting, creative testing, and product-focused campaigns. ➜ 𝗕𝟮𝗕 𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Increased qualified leads by 41% using LinkedIn Ads targeting by job title, industry, and company size. ➜ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽: Lowered CPI by 27% through Google App Campaign optimization and better audience signals. ➜ 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 / 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: Improved lead quality by removing irrelevant search terms and rebuilding Google Ads campaign structure. 🛡️ 𝐁𝐞𝐬𝐭 𝐅𝐢𝐭 𝐅𝐨𝐫 • 𝗟𝗼𝗰𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 that need more calls, bookings, and qualified leads • 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 that want more product sales, ROAS, and retargeting sales • 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗗𝗲𝗻𝘁𝗮𝗹 & 𝗠𝗲𝗱𝗦𝗽𝗮 𝗕𝗿𝗮𝗻𝗱𝘀 that need better patient leads and appointment bookings • 𝗟𝗮𝘄 𝗙𝗶𝗿𝗺𝘀 & 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 that want high-intent Google Ads leads • 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲, 𝗠𝗼𝗿𝘁𝗴𝗮𝗴𝗲 & 𝗛𝗼𝗺𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 that need location-based lead generation • 𝗦𝗮𝗮𝗦, 𝗖𝗼𝗮𝗰𝗵𝗲𝘀 & 𝗕𝟮𝗕 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 that need demo calls, signups, and decision-maker leads • 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽𝘀 that need more Play Store or App Store installs through paid ads LET’S BUILD PAID AD CAMPAIGNS! #GoogleAds #PPC #MetaAds #FacebookAds #InstagramAds #BingAds #MicrosoftAds #YouTubeAds #TikTokAds #LinkedInAds #AppInstallAds #PaidAds #LeadGeneration #EcommerceMarketing #DigitalMarketing #ConversionTracking #Retargeting #SearchEngineMarketing
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $27k
Billed in all: $98,893$99k
$1.3k in the last 6 months
Across 23 contracts
Across 162 contracts
Earnings, last 30 days
Skill rankings: Top 0.60% in Social Media Management
Top 1% in 3 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- #27LinkedIn3,309 freelancers · 🇮🇳 #4Top 0.82%🇮🇳#4 of 205
- #39TikTok4,101 freelancers · 🇮🇳 #4Top 0.95%🇮🇳#4 of 89
- #49Instagram Marketing3,741 freelancers · 🇮🇳 #9Top 1%🇮🇳#9 of 325
- #58Facebook Ad Campaign2,495 freelancers · 🇮🇳 #18Top 2%🇮🇳#18 of 423
- #120Social Media Advertising7,006 freelancers · 🇮🇳 #18Top 2%🇮🇳#18 of 670
- #121Social Media Management20,041 freelancers · 🇮🇳 #7Top 0.60%🇮🇳#7 of 826
- #145Facebook Ads Manager6,091 freelancers · 🇮🇳 #33Top 2%🇮🇳#33 of 825
- #150Search Engine Marketing3,899 freelancers · 🇮🇳 #45Top 4%🇮🇳#45 of 1,196