Raj G.

B2B Lead Gen | LinkedIn Appointment Setting | Outbound GTM

I build and operate B2B outbound systems that turn a defined ICP into qualified conversations, booked meetings, and pipeline. I can take a campaign from targeting through outreach and follow-up: define the ICP, identify the right companies and decision-makers, build the prospect lists, develop the messaging, optimize the LinkedIn footprint, launch LinkedIn and email campaigns, manage the conversations, and use response data to improve what we're doing. I don't just send connection requests and hand you a spreadsheet. One current engagement is with Facial Mania Med Spa, where I work directly with the founder and VP of Business Development. I'm running LinkedIn and email outreach alongside each other, building and managing the prospect lists, developing and testing the messaging, making connections, responding to prospects, and moving qualified prospects toward conversations with the VP. The campaigns are currently averaging approximately two booked meetings per day across the two channels. I recently did something similar for Heatmap, a B2B SaaS company. In a concentrated build, I developed the outbound GTM infrastructure around two primary ICPs: DTC and e-commerce brands and the agencies serving them. I optimized six stakeholder LinkedIn profiles and the company page, developed the targeting and messaging strategy, built landing pages and supporting content, set up HeyReach LinkedIn sequencing, developed the email strategy, and created sales tracks and follow-up systems. I then handed the infrastructure to their internal team to operate. That is the type of work I do best: figure out who we should be talking to, why they should care, how we should approach them, and then build and operate the system that gets us into those conversations. I also bring more than 10 years of experience in executive recruiting, business development, outbound sales, and working directly with founders and senior executives. Recruiting gave me a particularly strong understanding of how to identify the right people inside an organization and how to start conversations with senior decision-makers. My work commonly includes: • LinkedIn appointment setting and qualified meeting generation • ICP development and account targeting • LinkedIn Sales Navigator research • B2B prospect and contact list building • Founder and executive LinkedIn positioning • LinkedIn outreach and sequencing • Cold email strategy and campaigns • Messaging and offer development • Lead magnets and landing pages • CRM and sales process development • Campaign testing and optimization • Sales team and outreach management I regularly work with LinkedIn Sales Navigator, Apollo, HeyReach, Instantly, HubSpot, GoHighLevel, ActiveCampaign, PhantomBuster, MillionVerifier and other prospecting, enrichment and outreach platforms. The tools are not the difficult part. The difficult part is knowing which companies to target, which people inside those companies matter, what to say to them, and how to recognize when the market is telling you to change the approach. If you need someone to simply send connection requests or build a spreadsheet of leads, I'm probably not the right person. If you need someone who can think through the business-development strategy and then actually build and operate the system that generates qualified conversations, that's where I can help.