Alisha N.

I help brands figure out what they should stand for, how they should communicate, and why their audience should choose them. I’m a Brand Strategist with 10+ years of experience across healthcare, beauty, entertainment, lifestyle, personal brands, nonprofit, and B2B. My work has included brands and talent such as Fenty Beauty, Denny’s, ColourPop, Tyson 2.0, Mike Tyson, and Dennis Rodman, alongside 100+ businesses, founders, executives, physicians, and organizations. On Upwork, I’ve earned $70K+ across 2,400+ hours and 28 projects, helping clients strengthen their positioning, messaging, creative direction, audience strategy, and growth. What I specialize in: - Brand strategy & positioning - Audience and consumer insights - Messaging, brand voice & narrative development - Creative strategy & campaign direction - Personal, founder & executive branding - Thought leadership strategy - Healthcare & patient acquisition strategy - Content strategy & brand ecosystems - Competitive analysis & strategic roadmaps - Performance analysis & optimization My work is built around business outcomes, not vanity metrics. I’ve helped build a new brand community from 0 to 15K followers in four months, supported merchandise launches that sold out in under 24 hours, helped grow a creator from 150K to 300K followers in approximately three months, and developed healthcare strategies designed to turn provider expertise into trust, preference, booked consultations, and revenue opportunities. My background also includes an M.S. in Health Education and pre-medical education, giving me a particular strength in translating complex, technical, or clinical subjects into messaging people can actually understand and connect with. Whether I’m positioning a physician as a thought leader, refining a founder’s personal brand, developing messaging for a launch, or helping an established brand find its next strategic direction, my goal is the same: Build a brand people understand, remember, trust, and choose.