Safi U.

For the past 9 years, I've worked as an Amazon KDP strategist and interior formatting specialist, helping authors and publishing agencies take titles from manuscript to profitable, ranking assets, and helping existing catalogs recover lost visibility and sales. I've managed 1,236 titles across fiction and non-fiction categories and completed 110 projects here on Upwork, combining hands-on production work with a strategic approach to launches, keyword positioning, and Amazon Ads (AMS). What I bring to your project: Book Interior Formatting & Design Professional interior layouts for Ebooks, Paperbacks, and Hardcovers using Adobe InDesign: custom typography, headers, TOC structuring, and bleed-heavy designs built to Amazon's technical specs. I also design genre-specific covers and A+ Content in Photoshop and Illustrator that hold up against category competition. Book Launch Strategy Once your book is production-ready, I plan and execute KDP launches for early momentum: category and keyword targeting, pricing strategy, and a coordinated ads push to build BSR (Best Sellers Rank) in the first critical weeks. Catalog & Backlist Optimization For authors with existing titles that have stalled, I audit keywords, categories, pricing, cover performance, and ad structure to identify what's holding sales back, then rebuild the strategy around what's actually working in your category today. Amazon Ads (AMS) Management I run and optimize Amazon Ads (PPC) campaigns using a data-driven bidding approach, adjusting for ACOS, keyword performance, and seasonal shifts, so ad spend converts into consistent sales rather than wasted budget. Throughout the process, I use AI tools like Grammarly and Gemini for efficiency in editing and metadata work, always reviewed and finalized manually to keep quality consistent. Whether you need your manuscript formatted and launched, or an existing title diagnosed and optimized, let's talk about where the opportunity is.