Rahul M.

I help businesses build reliable tracking systems, data pipelines and AI-powered workflows. I bring 20 years of engineering experience, including 8+ years in analytics and data infrastructure, with 50+ projects delivered for companies across the US and Europe. A lot of my work starts with problems that are not immediately obvious. Tracking looks fine, but attribution numbers do not match. Dashboard figures differ from advertising platforms. Data pipelines stop loading, or business systems do not talk to each other. I work through these issues, identify the root cause and build solutions that are reliable in production. My background goes beyond implementation. I was Head of Engineering for a product analytics platform and have also built Rytangle, an AI assistant that works inside Slack, Teams and Zoho Cliq. This gives me hands-on experience building software products, integrating business systems and developing AI agents. Credentials:GA4 Certified | Segment Certified | Anthropic Partner | MBA, Vanderbilt University (US) WHAT I DO 1. DATA ENGINEERING I build and maintain data pipelines and warehouses that bring business and marketing data together. - Data warehouses using BigQuery, Snowflake and Databricks - Data pipelines using Fivetran, Airbyte, dbt, Airflow and Python - Data integration, transformation and orchestration - CDP and warehouse-first architectures - Segment, RudderStack and mParticle integrations - Identity resolution, reverse ETL and audience synchronization - Stripe, CRM, advertising and e-commerce data integration - Data modeling for revenue, MRR, churn and cohort analysis - GitHub Actions, scheduling and CI/CD 2. AGENTIC AI & AUTOMATION I build AI assistants and agents that connect with business applications and perform actual tasks, rather than simply answer questions. - AI agents using Claude, GPT and Gemini - Slack, Teams and Zoho Cliq-based AI assistants - Tool calling and MCP integrations - RAG systems using business documents and conversations, with PostgreSQL/pgvector - Workflow automation using n8n, Make and Zapier - Integrations with Jira, Slack, Stripe, HubSpot, Salesforce and data warehouses - Voice transcription, intent parsing, classification and automated reporting - Multi-agent architecture, orchestration, permissions and cost management - Data readiness assessments before implementing AI 3. TRACKING & ATTRIBUTION I help businesses get accurate marketing data across advertising platforms, websites and server-side environments. - GA4 implementation, audits, migration and troubleshooting - Google Tag Manager (GTM), including server-side GTM using Stape - Meta Conversions API (CAPI) and Google Enhanced Conversions - First-party tracking, custom domain routing and event match quality - Browser/server event deduplication - Google Ads, Meta Ads, LinkedIn and TikTok tracking - Conversion tracking, attribution and data validation - Tracking solutions for regulated and compliance-sensitive businesses I pay particular attention to reliability, security, error handling and operating costs when deploying these systems. ADDITIONAL CAPABILITIES - Dashboards and reporting: Looker Enterprise, Looker Studio and Power BI. - Product analytics: Mixpanel, Amplitude, Heap and PostHog. SELECTED PROJECT RESULTS - Improved Meta CAPI event match quality from 6 to 8 for a DTC brand using server-side GTM on Stape. - Built analytics infrastructure handling over 10 billion events per month. - Managed attribution dashboards supporting over $1M in monthly advertising spend. - Maintained production data pipelines for 3+ years using Amazon DMS, dbt, Redshift and Airflow. - Cleaned up a 900-event Segment implementation for a YC-backed Series B startup. - Normalized complex Stripe billing data for a B2C subscription business and built churn cohort analysis. - Built a Claude-powered Slack-to-Jira automation that reduced task capture time from approximately 60 seconds to 5 seconds. HOW I WORK I prefer to understand the existing setup before recommending a solution. I start with a diagnosis and explain what is wrong before proposing an implementation. I keep communication straightforward and document the work properly. I build systems that your internal team can maintain. If you need help with tracking, data infrastructure or AI automation, send me a message or invite me to your project. Tell me what you are trying to solve, and I will share how I would approach it.