David Kevin H.

I work with founders and leadership teams that have a good product or service but need stronger positioning, better conversion, more qualified leads, or senior marketing leadership to bring everything together. I help companies figure out what is stopping growth, fix it, and turn marketing into a more focused customer-acquisition system. My work typically includes: Fractional CMO and senior marketing leadership Go-to-market strategy Brand positioning and messaging Lead generation and customer acquisition Website and conversion strategy Paid media and campaign strategy SEO and organic growth CRM, funnels and marketing automation 30-, 60- and 90-day growth roadmaps Management of designers, developers, agencies and marketing specialists Recent results Increased qualified leads by 300% for a B2B services company Nearly doubled organic traffic for a multi-location industrial company Generated approximately 170% direct ROI from paid campaigns, with significantly higher returns when customer lifetime value was included Secured a six-figure sponsorship partnership through positioning, outreach and deal development Built and repositioned brands, websites and acquisition programs across B2B, SaaS, consumer products, automotive, healthcare, professional services and ecommerce I began my career in advertising and creative direction and have spent more than 25 years working across brand, marketing, digital, ecommerce and growth. My experience includes work connected to brands such as American Express, Jeep, Chrysler, Kleenex, Land Rover, Mazda, NVIDIA, SEGA, Vail Resorts, BBDO and Dentsply Sirona. What makes my approach different is that I do not stop at a strategy deck. I can diagnose the problem, establish the priorities, develop the positioning and growth plan, and then work with your team to get it implemented. That may mean rewriting the customer journey, restructuring a website, improving the offer, directing paid media, building a lead-generation system, briefing creative teams, setting up CRM workflows, or deciding which marketing activities should be stopped entirely. I am especially useful when: Marketing activity is happening but results are inconsistent Lead quality or conversion has stalled The company has outgrown founder-led marketing Positioning is unclear or undifferentiated Too many channels are being pursued without a clear priority A launch or GTM initiative needs senior ownership You need an experienced marketing lead without hiring a full-time CMO I am Expert-Vetted on Upwork with a 100% Job Success Score. If you have a growth, positioning, acquisition or marketing problem, send me your website and tell me what you are trying to improve. I can usually determine pretty quickly where I can add value.