Esther I.

Data Analyst for Hospitality & Marketing Teams | Sales Insights | KPI Specialist | Market Research | Technical Documentation Feeling overwhelmed by disorganized data, unclear KPIs, or disconnected marketing and sales metrics? I help hospitality businesses, marketing teams, and sales-focused companies turn raw data into clarity, actionable insights, and data-driven decisions; so you can boost revenue, automate processes, and make confident decisions without the guesswork. 👋 Hi, I’m Esther (a.k.a. Essie) Your Go-To Data Nerd! I’m a Data Analyst for hospitality and marketing-focused businesses, a Sales Insights Specialist, and a KPI Optimization Partner who keeps your analytics, dashboards, and data systems running smoothly every week. What I Do (Built for data-driven businesses + fast-moving teams): Data Analysis & Insights ◆ Trend identification, sales & marketing performance ◆ KPI tracking, reporting, and actionable dashboards (Excel, Power BI & Google Sheets) ◆ Data cleaning, validation, template creation, and data formatting Excel & Data Tools Expertise ◆ VLOOKUP, INDEX/MATCH, IF/Nested IF, Conditional Formatting, Data Validation, Pivot Tables, Dashboards ◆ Google Sheets & Power BI (DAX, Power Query) ◆ SQL for querying and analysis Results I’ve Delivered: ✔ Increased reporting accuracy by 20% ✔ Built dashboards that improved decision-making speed by 10% ✔ Streamlined data processes across multiple departments Why clients choose me: ✔ Detail-oriented, proactive, and highly dependable ✔ Translate complex data into clear, actionable insights ✔ Combine analytics with processes for measurable business impact If you want data-driven clarity, optimized metrics tracking, and actionable insights, send me a message or invite me to your job. Let’s turn your data into results. I'm here to help!