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Gina H.
Expert-Vetted

Gina H.

Ecommerce GTM Strategist | Sales-Driven Product Marketing + Branding

90% of ecommerce businesses die within the first 120 days of launch. But the few that do survive - and better yet, thrive - don't necessarily have a superior product. They simply have better branding and marketing. As an expert product strategist and CPG founder who has spent 10+ years in the ecommerce landscape helping clients sell products online, I can maximize your online revenue potential with expert branding, packaging, and an advanced marketing playbook proven to drive real sales for 8-figure online businesses. My Track Record: ⭐ Top clients have made over $2 million in revenue within first year of launch ⭐ Over $35 million generated in total client sales ⭐ 20+ ecommerce product launches strategized and managed/executed ⭐ 50+ CPG brands strategized and designed ⭐ Past clients featured in Forbes, NY Times, US News, Vice, and more Reach out or book a consult call with me if you fit into one of these 3 major categories: ✅ You have a product manufactured and ready to sell – or a product in the process of being developed – but need strategic advisement / help executing specific parts of your launch ✅ You are looking for a reliable creative with the marketing knowledge, design background, fast-paced agency background, and communication skills necessary to execute your branding or packaging vision ✅ You want to scale up a successful ecommerce brand to increase sales and advance to the next level in the market Here’s what I can help with: • customized GTM launch plans • overseas sourcing & manufacturing • product development / formulation • full funnel D2C marketing • brand strategy & product positioning • brand identity & packaging design • PR / affiliate unboxing experience • direct response product copywriting • conversion rate optimization [CRO] • Shopify website development • Meta ad creative & copy • Amazon store design & A+ content Ready to build a brand that actually sells and scales? Let's talk.

🇺🇸Brooklyn, United States$75/hr100% JSS4.79 (136)Since Sep 2017

Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#14,193 / 412k
🇺🇸Country#3,650 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $17k

Total earnings
$559k

Billed in all: $560k

World#2,185 / 412k
🇺🇸Country#781 / 62.1k
Per project
$2.3k

$1.7k in the last 6 months

World#70,401 / 412k
🇺🇸Country#11,804 / 62.1k
Projects, last 6 months
10
100% fixed0% hourly
World#18,298 / 412k
🇺🇸Country#2,788 / 62.1k
Projects in all
248

Across 271 contracts

85% fixed15% hourly
World#6,868 / 412k
🇺🇸Country#1,241 / 62.1k

Earnings, last 30 days

$560kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$540k$550k$560k$570kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #14Package Graphics317 freelancers · 🇺🇸 #7Top 4%
  2. #15Product Label413 freelancers · 🇺🇸 #1Top 4%
  3. #21Food Packaging411 freelancers · 🇺🇸 #7Top 5%
  4. #21Retail & Consumer Goods313 freelancers · 🇺🇸 #11Top 7%
  5. #22Packaging Dieline394 freelancers · 🇺🇸 #7Top 6%
  6. #52Brand Positioning909 freelancers · 🇺🇸 #28Top 6%
  7. #80Label & Packaging Design2,014 freelancers · 🇺🇸 #30Top 4%
  8. #119Brand Identity Design3,030 freelancers · 🇺🇸 #38Top 4%