Gina H.
Ecommerce GTM Strategist | Sales-Driven Product Marketing + Branding
90% of ecommerce businesses die within the first 120 days of launch. But the few that do survive - and better yet, thrive - don't necessarily have a superior product. They simply have better branding and marketing. As an expert product strategist and CPG founder who has spent 10+ years in the ecommerce landscape helping clients sell products online, I can maximize your online revenue potential with expert branding, packaging, and an advanced marketing playbook proven to drive real sales for 8-figure online businesses. My Track Record: ⭐ Top clients have made over $2 million in revenue within first year of launch ⭐ Over $35 million generated in total client sales ⭐ 20+ ecommerce product launches strategized and managed/executed ⭐ 50+ CPG brands strategized and designed ⭐ Past clients featured in Forbes, NY Times, US News, Vice, and more Reach out or book a consult call with me if you fit into one of these 3 major categories: ✅ You have a product manufactured and ready to sell – or a product in the process of being developed – but need strategic advisement / help executing specific parts of your launch ✅ You are looking for a reliable creative with the marketing knowledge, design background, fast-paced agency background, and communication skills necessary to execute your branding or packaging vision ✅ You want to scale up a successful ecommerce brand to increase sales and advance to the next level in the market Here’s what I can help with: • customized GTM launch plans • overseas sourcing & manufacturing • product development / formulation • full funnel D2C marketing • brand strategy & product positioning • brand identity & packaging design • PR / affiliate unboxing experience • direct response product copywriting • conversion rate optimization [CRO] • Shopify website development • Meta ad creative & copy • Amazon store design & A+ content Ready to build a brand that actually sells and scales? Let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $17k
Billed in all: $559,775$560k
$1.7k in the last 6 months
Across 271 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #14Package Graphics317 freelancers · 🇺🇸 #7Top 4%🇺🇸#7 of 64
- #15Product Label413 freelancers · 🇺🇸 #1Top 4%🇺🇸#1 of 42
- #21Food Packaging411 freelancers · 🇺🇸 #7Top 5%🇺🇸#7 of 47
- #21Retail & Consumer Goods313 freelancers · 🇺🇸 #11Top 7%🇺🇸#11 of 111
- #22Packaging Dieline394 freelancers · 🇺🇸 #7Top 6%🇺🇸#7 of 48
- #52Brand Positioning909 freelancers · 🇺🇸 #28Top 6%🇺🇸#28 of 300
- #80Label & Packaging Design2,014 freelancers · 🇺🇸 #30Top 4%🇺🇸#30 of 297
- #119Brand Identity Design3,030 freelancers · 🇺🇸 #38Top 4%🇺🇸#38 of 369