Nerissa R.

Hi, I'm Nerissa — a Keap (Infusionsoft) Automation & Email Deliverability Specialist with 9+ years of experience helping businesses fix broken sender reputation, get emails back into the inbox, and build automation systems that actually scale. I work in two tightly connected specialties: rebuilding email deliverability for accounts in trouble, and building/optimizing Keap and CustomerIO automation so the systems behind those emails run cleanly. Most clients need both — a healthy list is only useful if the automation sending to it is solid, and vice versa. If you're looking for: An Email Deliverability Expert who can audit, diagnose, and rebuild sender reputation A Keap / Infusionsoft expert (15+ account setups and counting) A CustomerIO automation specialist A Tech VA who sets up CRM systems the right way the first time A Zapier integration expert connecting your whole tech stack Someone who finds the root cause instead of guessing You're in the right place. 📬 Email Deliverability — Where I Spend Most of My Time ✅ Email Authentication & Technical Setup SPF, DKIM, DMARC setup and audits ✅ Reputation Recovery & Monitoring Inbox placement testing with GlockApps / MailGenius Blacklist monitoring and resolution Reduced spam complaint rate from 1.8% to 0.5% for a client running large-volume sends Took a CustomerIO account from 12% open rate to a steady 35%–45% within 2 months — using only native platform tools and strategy (no third-party apps or paid deliverability software) Identifying root causes of complaints and spam-folder placement, not just symptoms ✅ List Hygiene & Engagement Segmentation Cleaned a 100K-contact list down to a healthy, engaged 40K after backup, re-engagement campaigns, sunset sequences, and pruning Cleaned a 21K list to 14K by auditing entry points and implementing honeypot spam filters on intake forms (stopping bad data before it ever hit the database) Engagement-based segmentation and re-engagement strategy design before any pruning decision Spam trap and bot lead identification ✅ Track Record 16+ Keap accounts and 6 CustomerIO accounts with deliverability work done Comfortable taking over accounts mid-crisis (active blacklisting, tanking open rates, high complaints) and stabilizing them 🔧 Keap / Infusionsoft & CRM Automation ✅ Keap (Infusionsoft) Automation Campaign builder setup and cleanup of existing systems Advanced tagging & segmentation Sales pipeline automation Lead scoring & lifecycle automation Membership integration Email marketing automation ✅ CustomerIO Automation Behavior-based workflows Event-triggered campaigns Customer journey mapping API & webhook integrations ✅ CRM & Marketing Automation Systems I've worked extensively with: Zapier (advanced multi-step Zaps), HubSpot, ActiveCampaign, Klaviyo, Shopify, WordPress, LearnDash, Thinkific, Teachable, ClickFunnels, Wishlist Member, Podio, Zoom Webinars / GoToWebinar 🎯 What I Help You Achieve ✔ Get emails out of spam and into the inbox ✔ Rebuild domain and sender reputation after a deliverability crisis ✔ Automate repetitive manual tasks ✔ Increase lead conversion rates ✔ Build scalable sales funnels ✔ Integrate disconnected tools into one seamless system ✔ Fix broken automations & messy CRM setups 💼 Who I Work With Coaches & course creators • Webinar-based education businesses • Agencies • SaaS companies • E-commerce brands • Membership businesses • Service-based businesses I've worked with businesses running large lists and regular high-volume sends who needed someone to find exactly why their emails were landing in spam — and fix it, not just patch it. Why Clients Hire Me 9+ years specialized CRM , Marketing Automation and deliverability experience Hands-on reputation recovery across 15+ Keap accounts and 6 CustomerIO accounts Deep knowledge of Keap / Infusionsoft architecture and sending infrastructure Strong root-cause troubleshooting, not guesswork Clear communication and long-term system thinking, not quick hacks If you need help getting out of the spam folder, fixing a Keap setup, or a CustomerIO specialist who also understands the deliverability side — let's talk. Send me a message and tell me what's happening with your current setup.