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Laura R.
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Laura R.

Brand Identity Designer | Logo Design & Brand Guidelines

I help businesses and personal brands build clear, cohesive visual identities that work beyond the logo. I specialize in logo design and refinement, brand identity systems, and practical brand guidelines. My approach focuses on thoughtful typography, consistent visual elements, and organized final files ready for digital and print use. With 8+ years of design experience, 70+ projects on Upwork, and a Top Rated track record, I bring a collaborative and structured approach to every project. Services I offer: - Logo design and logo refinement - Visual identity and brand systems - Brand guidelines - Brand applications for digital and print Whether you're building something new or refining an existing brand, feel free to share what you're working on. We can discuss the best approach for your project.

🇻🇪Lecheria, Venezuela$25/hr100% JSS5.00 (33)Since Sep 2017

Earnings and projects

MRR
$216

Last 6 months ÷ 6

World#110,657 / 412k
🇻🇪Country#1,084 / 3,245
Revenue, last 30 days
$159

Last 6 months: $1.3k

World#85,694 / 412k
🇻🇪Country#919 / 3,245
Total earnings
$64k

Billed in all: $65k

World#61,354 / 412k
🇻🇪Country#400 / 3,245
Per project
$905

$432 in the last 6 months

World#131,659 / 412k
🇻🇪Country#1,178 / 3,245
Projects, last 6 months
3

Across 5 contracts

40% fixed60% hourly
World#66,479 / 412k
🇻🇪Country#396 / 3,245
Projects in all
71

Across 84 contracts

61% fixed39% hourly
World#42,159 / 412k
🇻🇪Country#185 / 3,245

Earnings, last 30 days

$65k+$159 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$64.8k$64.9k$65.0k$65.1kOct 8Oct 23Nov 7

Skill rankings: Top 21% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #25Digital Printing108 freelancers · 🇻🇪 #1Top 23%
  2. #915Brand Identity & Guidelines3,286 freelancers · 🇻🇪 #5Top 28%
  3. #1,110Packaging Design3,825 freelancers · 🇻🇪 #7Top 29%
  4. #1,785Social Media Design6,511 freelancers · 🇻🇪 #20Top 27%
  5. #1,949Presentation Design6,690 freelancers · 🇻🇪 #18Top 29%
  6. #2,580Branding9,059 freelancers · 🇻🇪 #22Top 28%
  7. #3,599Logo Design17,289 freelancers · 🇻🇪 #36Top 21%
  8. #5,582Adobe Illustrator24,314 freelancers · 🇻🇪 #64Top 23%