Ahmed E.

I help startups and scale-ups stop shipping features and start shipping revenue. I'm Head of Product at elGrocer by Smiles (e& Group), where I lead a team of PMs and designers across two marketplace products. I started my career in UX/UI design and later founded my own company, so I work across business strategy, user experience and engineering. That means fewer handoffs and faster decisions. Where I can help 📊 Funnel & Analytics Audit (fixed price, 1–2 weeks) I review your Mixpanel or GA setup and your core funnel, then deliver a prioritized list of where you're losing users and revenue, plus an experiment plan to fix it. I'm a certified Mixpanel Analysis Expert & Partner. 🚀 Fractional Product Leadership For teams that need senior product direction before hiring a full-time leader: • A product vision and roadmap tied to business OKRs • Discovery practices that cut wasted engineering effort • Coaching for your PMs and designers 🧪 Discovery & Validation Turning vague ideas into tested prototypes before engineering builds them. Results • +15% revenue growth from product initiatives run with commercial teams • 2x core funnel conversion through structured experimentation Toolkit: OKRs, PLG, Mixpanel, GA4, A/B testing, Figma, rapid prototyping If you need someone to write tickets, I'm not the right fit. If you want a partner who ties product decisions to revenue, send me your biggest funnel or roadmap problem and I'll tell you how I'd approach it.