Matthew S.

Most companies don’t have a tracking problem. They have a measurement architecture problem. ☑ Pixels fire. ☑ Conversions “track.” ☑ Dashboards populate. But beneath the surface: ❌ Platforms don’t align ❌ Event structures lack governance ❌ Business objectives aren’t properly modeled ❌ Reporting isn’t trusted That’s where I come in. I design and implement structured, scalable marketing measurement systems for agencies and growth-stage companies. Not just tags. Not just pixels. Full-funnel tracking architecture built for long-term integrity, clarity, and trust. – WHAT I DO – ✔ Architect End-to-End Measurement Systems Design structured, governed frameworks that unify Tag Management Systems, analytics platforms, ad platforms, social platforms, and customer data environments into a single, reliable source of truth. ✔ Modernize & Rebuild Tracking Infrastructure Transform fragmented, duplicated, or legacy setups into streamlined, documented, production-grade systems built for scale. ✔ Standardize Event & Conversion Frameworks Establish canonical taxonomies, naming governance, and cross-platform alignment to ensure consistent business logic across the entire marketing stack. ✔ Align Data Across Paid, Owned & Social Channels Ensure conversion logic, attribution models, and performance reporting remain consistent across ad platforms and reporting environments. ✔ Implement Privacy-Resilient Data Collection Strategies Design durable first-party data flows, consent-aligned architectures, and signal resilience strategies built for the modern privacy landscape. ✔ Engineer Advanced Tracking Logic Cross-domain measurement, custom scripting, session qualification logic, and complex trigger frameworks for high-precision implementations. – WHO I WORK WITH – • Agencies scaling paid media who need tracking governance • Growth-stage companies preparing for serious performance investment • Teams in need of rebuilding legacy tracking infrastructure • Organizations that want clarity — not patchwork fixes – PLATFORMS & TECHNOLOGIES – Tag Management Systems: Google Tag Manager (Web & Server), Tealium iQ Analytics Platforms: GA4, BigQuery Ad & Social Platforms: Google Ads, Bing Ads, CM360, SA360, Meta, TikTok, LinkedIn (+ others as needed) Data Infrastructure: Stape, GCP, Consent Mode v2, Conversion APIs Customer Data Platforms (CDPs): Segment, Tealium