Margie N.

*Expert Vetted (Top 1%)* | MBA with 15+ years leading research at **Kantar, Mintel, IRI, and Dynata.** I deliver high quality strategic insights without the agency overhead. I have full-cycle expertise, spanning both primary and secondary research methods, including qual and quant, and additional experience with competitive analysis and industry analysis. I also have a talent for connecting the dots to transform research into actionable insights and recommendations. This deep expertise also makes me a fast and efficient worker. While others may underbid me on an hourly rate, I deliver quality, thorough results in an efficient manner, typically making my overall rates a better “bang for your buck”. Core Expertise: - Quantitative Research: Survey design, programming, and advanced data analysis. - Qualitative Research: Moderating online focus groups and deep-dive qualitative analysis. - Strategic Insights: Consumer & shopper behavior, target personas, and business recommendations. - Market Intelligence: Competitive analysis, industry trends, and desk research. - Project Leadership: Full-cycle primary research management from objective-setting to final deliverables.