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Katy R.
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Katy R.

Digital Marketing Strategist | Fractional CMO

I specialize in developing and implementing high-impact digital marketing strategies that elevate brand visibility, drive consumer engagement, and position businesses as leaders in their industries. With a strategic, data-driven approach, I assess key business objectives, market positioning, and brand messaging to craft tailored marketing plans that deliver measurable results. My expertise lies in bridging the gap between business development and marketing execution—ensuring that every effort is intentional, optimized, and aligned with growth goals. I don’t believe in one-size-fits-all strategies; each business requires a unique, research-backed approach that maximizes ROI and long-term success. Whether refining a brand’s positioning, structuring a go-to-market strategy, or optimizing digital campaigns, I provide strategic guidance that allows business leaders to focus on what they do best while ensuring their marketing efforts are impactful and sustainable. Core Expertise — - Business Development & Marketing Strategy: Aligning brand positioning with growth objectives to drive competitive advantage. - Brand Development & Messaging: Establishing a compelling identity that differentiates and resonates with target audiences. - Digital Marketing & Campaign Execution: Implementing data-driven initiatives that increase visibility and customer engagement. - Corporate Communications & Content Strategy: Crafting narratives that build authority and trust in the marketplace. - Social Media Strategy & Audience Growth: Expanding reach through targeted engagement and community-building efforts.

🇺🇸Indianapolis, United States$95/hr100% JSS5.00 (18)Since Oct 2017

Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,931 / 412k
🇺🇸Country#3,940 / 62.1k
Revenue, last 30 days
$2.4k

Last 6 months: $15k

World#17,251 / 412k
🇺🇸Country#3,819 / 62.1k
Total earnings
$510k

Billed in all: $561k

World#2,630 / 412k
🇺🇸Country#903 / 62.1k
Per project
$22k

$15k in the last 6 months

World#5,042 / 412k
🇺🇸Country#977 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
23
43% fixed57% hourly
World#120,402 / 412k
🇺🇸Country#17,597 / 62.1k

Earnings, last 30 days

$561k+$2.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$558k$560k$562kOct 9Oct 24Nov 8

Skill rankings: Top 2% in Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Interactive Advertising22 freelancers · 🇺🇸 #2Top 14%
  2. #74Adobe Creative Suite2,862 freelancers · 🇺🇸 #49Top 3%
  3. #217Content Strategy4,813 freelancers · 🇺🇸 #81Top 5%
  4. #302Ecommerce Website Development5,475 freelancers · 🇺🇸 #72Top 6%
  5. #333Writing16,517 freelancers · 🇺🇸 #174Top 2%
  6. #470Social Media Management20,041 freelancers · 🇺🇸 #103Top 2%
  7. #550Email Marketing13,760 freelancers · 🇺🇸 #188Top 4%
  8. #614Social Media Marketing17,757 freelancers · 🇺🇸 #158Top 3%