Roman F.
Certified Email & CRM Specialist | Full-Cycle | Braze-HubSpot-Klaviyo
"Roman knows his stuff! I am very happy with the work he provided. He was very responsive and offered actionable suggestions. I will definitely work with him again." "Roman is highly communicative and responsive. He is on top of his schedule and was able to deliver the task way ahead of schedule with great quality! Job well done!" "Great work!!! Roman is a professional and excellent communicator. He has good knowledge of the development of marketing strategies and the best-working features in it. In the project he informed me about every step of the way, all problems solved quickly and effectively. Thanks for the great work and very satisfied overall, would recommend and hire again." ------------------------------ Senior Email & CRM Marketing Specialist with 5+ years of full-cycle experience across a wide range of industries: ▶️ Retail & eCommerce (home goods, kitchen appliances, furniture, fashion, automotive) ▶️ Food & dairy ▶️ Beauty ▶️ Medical products & services ▶️ SaaS ▶️ Legal ▶️ Construction ▶️ Financial services ▶️ Health & wellness ▶️ Education, ▶️ Travel & hospitality ▶️ Subscription-based businesses. I cover the full program - not just one piece of it: ✅ Strategy & audience segmentation ✅ Lifecycle automation - flows, triggers, behavioral logic ✅ Campaign planning, scheduling & calendar management ✅ HTML/CSS email development - responsive, Outlook-proof, dark mode ready ✅ Deliverability - IP warming, domain reputation, list hygiene ✅ A/B testing with structured hypothesis and reporting ✅ Performance analytics & revenue attribution ✅ Platform migration between ESPs ✅ Cross-functional collaboration with product, design & analytics teams Platforms: 🟤 Klaviyo 🔘 Iterable 🔵 Braze 🟠 SFMC 🟢 HubSpot 🟡 ActiveCampaign ⚪️ Omnisend 🔴 Brevo 🟠 Acoustic 🟢 Marketo 🟡 Mailchimp ⚪️ SendGrid I'm open to ongoing projects and long-term partnerships, and always aim to find the best balance between quality, performance, and budget - whether you're building a retention program from scratch, optimizing an existing lifecycle setup, or need a reliable hand across the full email channel. 📩 Let's talk about your program.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $247
Billed in all: $4,465$4.5k
$124 in the last 6 months
Across 4 contracts
Across 22 contracts
Earnings, last 30 days
Skill rankings: Top 32% in HTML
Ranked by MRR among everyone on Upwork with the skill.
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