Thomas B.

Growth problems are rarely caused by one marketing tactic. Sometimes the issue is positioning. Sometimes it's the wrong customer. Sometimes the company is generating leads but not enough of the right opportunities. Sometimes pricing, sales follow-up, the customer journey, or disconnected vendors are getting in the way. I help established service businesses figure out what's actually holding back growth — and build a practical plan to fix it. I'm a Fractional Chief Growth Officer and Marketing Strategist with more than 20 years of experience helping businesses improve marketing, customer acquisition, positioning, and revenue performance. My background is in marketing, but growth rarely stays neatly inside the marketing department. I work with owners and leadership teams to look across the business and answer questions like: • Are we targeting the right customers? • Is our positioning strong enough to make us easier to choose? • Are we generating the right opportunities — not just more leads? • Is our pricing supporting healthy margins? • Where are prospects dropping out of the customer journey? • Are sales and marketing working together effectively? • Which growth opportunities deserve attention now? • Are our agencies, vendors, and internal team working from the same strategy? • What should we focus on over the next 90 days? My role is to bring senior-level thinking to those questions, help leadership make better decisions, and turn strategy into clear priorities. Clients typically hire me for: • Growth strategy and 90-day planning • Fractional CGO / senior growth leadership • Marketing strategy and direction • Positioning and differentiation • Ideal customer and market definition • Pricing and value strategy • Customer journey analysis • Lead generation and sales alignment • Marketing audits and opportunity prioritization • Oversight of internal teams, agencies, and vendors I also bring hands-on experience across paid media, SEO, content, websites, analytics, CRM systems, lead generation, and conversion. That matters because I don't approach growth only from the boardroom. I understand how strategy connects to execution — and how easily companies can waste time and money when the two aren't aligned. A few examples of my work: Salon Lofts Helped guide customer acquisition strategy across 260+ locations, improving conversion rates by approximately 35% while managing more than $350K in advertising spend without increasing the baseline budget. Center for Executive Coaching Developed a long-term positioning, content, and organic search strategy that helped the company rank #1 for highly competitive, high-intent searches and supported seven figures in revenue. What clients say: "Tom is our go-to for all things digital marketing. Tom understands all aspects of growth so it’s great to hop on the phone with him to discuss high-level strategy and not just tactics. Hire him if you get a chance." — Candy Hopkins, Salon Lofts "Tom's no-nonsense approach to SEO and strategy has helped my company rank #1 for over 10 keywords responsible for 7-figures in revenue. I highly recommend reaching out to Tom." — Andrew Neitlich, Center for Executive Coaching If your company is growing but your marketing and growth efforts feel fragmented, unclear, or overly dependent on you, send me a message. I'll help you identify the real constraints, prioritize the right opportunities, and build a practical path toward more profitable growth.