Catelyn F.
Fractional CMO | 9+ Years Helping DTC Businesses Grow
I provide a no-BS approach to marketing | Helping small, product-based businesses save time and money by implementing data-driven marketing strategies so they can focus on the parts of their business they enjoy most. Hi, I'm Catelyn. A marketing professional and the biggest supporter of dream-chasing entrepreneurs. With over nine years of experience working with small businesses, I develop and implement marketing strategies that drive results. I step in and oversee your marketing efforts, monitor overall performance, and help ensure campaigns are performing so you can get back to focusing on the parts of your business that you enjoy most - the parts that made you want to start a business in the first place. Ultimately, I provide expert marketing services at a fraction of the cost of an in-house employee. Perfect for small businesses who need marketing support and are ready to grow, but don’t have the budget to add a full-time marketer to their team. The Difference? I don't offer a magic marketing pill or a get-rich-quick scheme. I deliver marketing strategies for small businesses that increase revenue - an honest, proven, no-BS approach. The Result? Your time is freed up to focus on the parts of your business you enjoy, you’re no longer wondering what is working and what isn’t when it comes to promoting your brand, and you’re working with someone who cares about your business’s success just as much as you do. SERVICES I OFFER: ✨Fractional CMO ✨ Otherwise known as the Fractional Chief Marketing Officer for your business. This service provides expert marketing at a fraction of the cost of an in-house employee. Perfect for small businesses who need marketing support and are ready to grow, but don’t have the budget to add a full-time marketer to their team. + Comprehensive business and marketing audit + competitor analysis + Custom marketing strategy tailored to your unique business needs + Core messaging development to ensure you're brand is resonating with your target audience + Timeline so you know exactly what to expect and when + Content calendar outlining core content pillars and areas to focus + Email marketing support to keep your current audience engaged, and nurture potential new customers + Facebook + Instagram advertising + Ongoing marketing management to ensure your marketing campaigns are driving results ✨Email Marketing Management ✨ Perfect for the business owner who is ready to start building and leveraging their email database to increase revenue and convert more customers. + Email marketing strategy development + Email automation software setup and integration + Email automation copywriting, design and build out + Regular email marketing support (i.e. monthly newsletters) + Ongoing email marketing management, optimization, and reporting ✨Meta Advertising ✨ Perfect for the business owner who has most of their marketing under control and is ready to start getting their brand in front of a broader audience. + Google Tag Manager (GTM) and Google Analytics setup + Facebook and Instagram ads strategy and forecasting + Ad copy development and creative direction + Ads setup + launch + Ongoing ads management, optimization, and reporting If you're tired of wearing all of the hats in your business, then let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.6k
Billed in all: $9,731$9.7k
$1.6k in the last 6 months
Across 2 contracts
Across 5 contracts
Earnings, last 30 days
Skill rankings: Top 19% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
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- #346Marketing Management1,314 freelancers · 🇺🇸 #72Top 26%🇺🇸#72 of 292
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- #3,788Email Marketing13,760 freelancers · 🇺🇸 #621Top 28%🇺🇸#621 of 2,357
- #4,517Content Writing23,842 freelancers · 🇺🇸 #1,024Top 19%🇺🇸#1,024 of 5,566
- #4,594Social Media Marketing17,756 freelancers · 🇺🇸 #577Top 26%🇺🇸#577 of 2,521