Fatima S.

I'm a full-stack growth partner who builds the complete system behind demand generation — not just one channel. Over 10+ years I've combined hands-on paid media management (Meta, Google, LinkedIn, TikTok, DV360, Pinterest, X, Snapchat) with GTM and lead-generation infrastructure: defining ICPs, building live total-addressable-market lists, and enriching and scoring leads through multi-source data waterfalls (Clay, Apollo, LeadMagic). I run cold email and LinkedIn outreach automated end-to-end with AI personalisation, connected through tools like n8n and Zapier. What sets me apart is that I run one dataset behind every channel - so paid ads, outbound email and LinkedIn DMs are always chasing the same qualified audience, not three disconnected lists. I also bring a strong creative and design foundation: branding, ad creative, presentation design and AI-generated video/static assets, so I can build both the strategy and the assets that bring it to life. Recent work includes managing high monthly paid media budgets across multiple platforms for multi-market launches, building AI-powered research pipelines that surfaced hundreds of qualified companies from a small seed list, and enriching hundreds of named accounts for outbound campaigns. If you need someone who can go from research → strategy → build → launch → report — across paid media, GTM, automation and creative. I can run the whole system, or plug into a specific piece of it. Tell me who you're trying to reach and I'll map out what it would take.