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Abisola T.
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Abisola T.

B2B & B2C SaaS PMM | Messaging, Positioning, SEO & GTM

If you are a SaaS founder launching a new product or refining an existing one, here's how I can help you: As an experienced product marketing manager, I help businesses clarify their unique market value by refining positioning and messaging to help B2B SaaS companies stand out, driving: Higher conversion rates Increased marketing ROI Better customer retention I also support hybrid software companies with sales enablement strategies. Aligning product-led and sales-led growth models ensures: - Stronger sales performance - Shorter sales cycles - Better lead qualification My background includes content marketing, sales enablement, and product marketing for SaaS startups. As a seasoned product marketer, I use AI to do this faster and smarter, from research and competitive analysis to content creation and workflow automation, using tools like HubSpot, Semrush, Ahrefs, Claude, n8n, Clay, Apollo, and Beehiiv. You should work with me if you need to: ✅ Define your brand's unique positioning through market research and competitive analysis, ensuring your product stands out by highlighting its core value and competitive advantage ✅ Clarify your target audience by understanding their pain points and motivations, ensuring your messages speak directly to their needs ✅ Develop a customer-centric messaging framework that drives engagement, builds trust, and boosts conversions ✅ Create research-driven SEO content that builds topical authority, increases organic traffic, and fosters engagement with your audience ✅ Build your GTM strategy, from audience segmentation and launch planning to sales enablement playbooks and battlecards ✅ Design onboarding and lifecycle communication that reduces churn and improves product adoption ✅ Build automated workflows that handle the heavy lifting on research, competitor content monitoring, audience insights, keyword extraction, and share-of-voice tracking I also have senior-level experience in product marketing, with several successful campaigns and quantifiable results. ✅ 2,000% traffic growth in 18 months for a B2B SaaS AdTech company ✅ 400% organic traffic increase in 18 months for a B2C SaaS communications platform ✅ 100+ keywords in the top 10 across both clients ✅ 74.2% boost in email open rates ✅ 5-star ratings on all projects, with 70% of clients returning for repeat business Here's what my clients say about working with me: ⭐⭐⭐⭐⭐ "Simply AMAZING to work with Abisola! Not only precise but very smart, quick, and respectful. Love to work with her! If you need a good and hard-working person work with Abisola!! Saved me a lot of time and made my ideas clearer and better!" ⭐⭐⭐⭐⭐ "This lady knows her stuff! Abisola is an exceptional professional writer. She's very patient and turned in such great work with a short deadline. She understands professional comms, and that's what I was looking for. 10/10 will recommend!" ⭐⭐⭐⭐⭐ "Abi is one of the best people I have worked with. She is professional and committed, and her writing skills will amaze you. You would be a fool not hiring her...." Ready to elevate your product marketing? Reach out, and I'll respond promptly to every message or invite.

🇳🇬Abuja, Nigeria$35/hr100% JSS4.81 (28)Since Oct 2017

Earnings and projects

MRR
$988

Last 6 months ÷ 6

World#48,805 / 412k
🇳🇬Country#1,035 / 13.8k
Revenue, last 30 days
$1.3k

Last 6 months: $5.9k

World#33,415 / 412k
🇳🇬Country#625 / 13.8k
Total earnings
$24k

Billed in all: $24k

World#126,904 / 412k
🇳🇬Country#1,863 / 13.8k
Per project
$557

$5.9k in the last 6 months

World#172,718 / 412k
🇳🇬Country#3,704 / 13.8k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇳🇬Country#6,596 / 13.8k
Projects in all
43

Across 44 contracts

86% fixed14% hourly
World#70,811 / 412k
🇳🇬Country#1,593 / 13.8k

Earnings, last 30 days

$24.1k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$22k$23k$24k$25kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Persona Development

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Persona Development95 freelancers · 🇳🇬 #1Top 7%
  2. #22Messaging Framework124 freelancers · 🇳🇬 #1Top 18%
  3. #46Case Studies433 freelancers · 🇳🇬 #1Top 11%
  4. #88Clay455 freelancers · 🇳🇬 #2Top 19%
  5. #90Product Marketing661 freelancers · 🇳🇬 #5Top 14%
  6. #133Brand Marketing1,198 freelancers · 🇳🇬 #4Top 11%
  7. #134Brand Positioning909 freelancers · 🇳🇬 #4Top 15%
  8. #149Go-to-Market Strategy820 freelancers · 🇳🇬 #6Top 18%